At SLOz we’ve covered Project Outback a couple of times (here and here), mainly because its CEO, Rand Leeb-du Toit, is Australia-based and was rightly touting an upcoming new virtual world competitor.
On Rand’s blog yesterday, I noticed the following few words: “since the demise of the virtual world I was working on”, so I’m assuming Project Outback is no more. We contacted Rand for comment on why Project Outback had ceased:
“Partly because of the dynamic nature of the space…there have been some fundamental shifts over the Summer of Facebook, hugely positive trends that have validated my decision not to continue with Project Outback. ”
It’s a shame this has occurred – particularly if the spectacular performance claims that were claimed had come to fruition.