It’s essentially a more formalised structure for promoting your business as being part of the Second Life community. It’s also a further way of Linden Lab reinforcing appropriate use of their Trademarks – including the main Second Life logo. Anyone using that logo is being given 90 days to ensure its use meets Linden Lab’s guidelines.
What do you think of this? Is it a useful tool for your business or a means of Linden Lab further tightening their grip on what you do in-world?