Nickelodeon enters virtual world fray

Reuters are reporting the entry of Nickelodeon into the virtual world market with a wide-ranging announcement to coincide with Virtual Worlds 2008.

When you have SpongeBob SquarePants up against the Disney franchise in the virtual worlds market, it’s fair to assume there’s some confidence in the future growth of virtual worlds.

Comments

  1. Need to keep on top of things Lowell, Nick have been doing sub based virtual worlds since late 2006 with Nictropolis with around 6 million users

    Official launch end of 06 here

    and from virtual world news last year “Viacom’s Nicktropolis is on track to have a million registered users after only about six weeks, according to Viacom President Phillippe Dauman in a Broadcasting and Cable article.”

  2. Need to keep on top of things Lowell, Nick have been doing sub based virtual worlds since late 2006 with Nictropolis with around 6 million users

    Official launch end of 06 here

    and from virtual world news last year “Viacom’s Nicktropolis is on track to have a million registered users after only about six weeks, according to Viacom President Phillippe Dauman in a Broadcasting and Cable article.”

  3. Related to my above comment your readers may be interested in a great post from Dan Taylor at the BBC from 5 months ago, who did a compilation of the top 50 virtual worlds which of course contain many of the kids worlds that are undergoing massive growth. Perhaps Metaverse Journal could have a similar updated list?

    You can view it here

  4. Hi Gary,

    More than aware of Nickelodeon’s historical presence but I see the latest announcement as truly ‘entering the fray’. The BBC list is very useful, as is K-Zero’s work in that area for sure.

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