Joseph Jaffe to early Second Life marketers: fail

Joseph Jaffe runs a marketing company called crayon and in the lead up to a visit to Australia Marketing Magazine have completed an interview with Jaffe on his thoughts about Second Life as a platform.

He’s fairly scathing on some of the earlier marketing efforts in Second Life, something older Second Life residents would agree heartily with. He equates SL with a new continent and that those early pioneer marketers squandered a great opportunity.

Here’s the interview in full:

Thanks to Mal Burns for the heads-up.

Comments

  1. I find it deeply ironic that exactly the same things Jaffe rails against (building big pointless islands etc) is exactly what Crayon did at launch! (By the wat, Crayonville has a traffic count of 3). It is also worth noting that his “launch” in Second Life was roundly reviled by residents. He seems to come from the McPalin school of spin!

  2. I find it deeply ironic that exactly the same things Jaffe rails against (building big pointless islands etc) is exactly what Crayon did at launch! (By the wat, Crayonville has a traffic count of 3). It is also worth noting that his “launch” in Second Life was roundly reviled by residents. He seems to come from the McPalin school of spin!

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