Armory Island closes

Last week I received a message from Apollo Case, the Australian owner of Armory Island in Second Life. It’s been a high-traffic, successful business over the past two years I’ve observed it, so I was surprised to hear it’s closing.

It’s not the end of Apollo’s involvement in Second Life, with a much more modest presence already open. It shows just how much commitment it requires to sustain a large in-world business, with no guarantees of sustainable revenue. Good luck to Apollo for the scaled-down venture.

(Disclosure: Armory Island is an advertiser on this site).

Comments

  1. Thanks for the nice write up Lowell. I''ve decided to keep the name “Armory Island” within SL, unless a real life company wants to buy an establish SL name.

    The new store is on 1000 m2 in Clyde, which is one of the most established regions in SL. Any growth will be slow and steady, and our strategy is “expand, but real life comes first.”

  2. Thanks for the nice write up Lowell. I''ve decided to keep the name “Armory Island” within SL, unless a real life company wants to buy an establish SL name.

    The new store is on 1000 m2 in Clyde, which is one of the most established regions in SL. Any growth will be slow and steady, and our strategy is “expand, but real life comes first.”

  3. I love second life. I think it is great

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