Archives for January 2009

Emergency Maintenance – Second Life

At 12.30am Friday morning Australian time (AEDT), the SL grid will be down for more urgent maintenance. Read all the details here.

Second Life: a monopolistic marketplace?

Today, Linden Lab announced that they’ve acquired two third-party, web-based marketplaces, Xstreet SL and OnRez. On the face of it, such an acquisition is likely to appeal to current Second Life residents and provide a more intuitive virtual goods purchasing option for new users when they register. What caught my eye however, was this statement:

As we go forward towards a single, unified Second Life marketplace, we are excited to build on the work that you, along with Xstreet SL and OnRez teams, have done.

Is a single, unified marketplace a totally desirable thing? It’s not usually and it’s hard to get excited about the prospect of a lack of competition. Other competitors may pop up, but the likely dominance of the now Linden Lab driven marketplace is going to make alternatives difficult.

With the burgeoning interest in virtual goods, Linden Lab’s move makes good business sense. That doesn’t mean it will benefit the wider populace of Second Life beyond simplicity and arguably greater security. It’ll be fascinating to see if this development increases what is already a healthy virtual goods throughput, and if so, whether prices are impacted adversely by the lack of larger, organised competition.

Therapy and the metaverse

Mark Kizelshteyn (SL: Chronos Laval) is a virtual world researcher and one of two principals at virtual worlds developer Popcha!. As part of his recent university studies he completed a paper called Therapy and The Metaverse: Second Life and The Changing Conditions of Therapy For Convalescent and Chronically Ill Users, which will be published in Washington University’s Undergraduate Research Digest – you can download the full article here.

popcha

Kizelshteyn will be discussing his work in Second Life on January 22nd between 1 and 2 pm SLT / PST (8am Friday 23rd January AEDST), with John Lester (Pathfinder Linden) launching proceedings. The venue will Popcha! headquarters. If you’d like to attend you’ll need to RSVP to Chronos Laval in Second Life. The paper itself is a useful overview of what virtual worlds like Second Life offer in regards to engagement, a sense of community and the ability to experience presence in ways that may not be feasible in real-life for people with chronic illnesses. The case study in the article (Amy the DJ) is well encapsulated and illustrates the power of the interaction in Second Life really well.

There’s no dearth of health research going on and even broad articles like this illustrate the depth of work going on. With virtual world development businesses realising the potential in the market, there’s also a growing realisation whilst that rigour in approach to development for health presences needs to mirror the discipline applied to health endeavours themselves.

Recession and virtual worlds: go real-world

Nic Mitham at Kzero has written a interesting piece on virtual worlds and the challenges they face in the current economic climate. He pays particular attention to ‘pure-play’ worlds, which are those that aren’t linked to a real-world brand.

kzero-tweens

Pure-play worlds don’t have the relative security of a more widely known brand to leverage from and Kzero’s view is that a foray into the real-world marketing space will assist in surviving the current challenges. It’s a claim that’s hard to refute given the ever-increasing competition in the space – the paying customers (mostly parents) are more likely to feel engaged with a product they’ve eyeballed beyond the computer screen. Of course, a lot of pure-play worlds are hard pushed to maintain their cash flow for development, let alone funding real-world marketing pushes with product to back it up.

In the Australian context, Mycosm, VastPark and MyCyberTwin all fall into the category of worlds with no real-world brand awareness beyond the products they’re developing. To date, Australia has escaped the worst of the worldwide economic conditions – that’s not going to continue forever and these three platforms face some nail-biting times ahead.

Read the full Kzero piece here.

The Watch – virtual worlds in the news

1. CNET (USA) – American Idol shows how to extend brand with Habbo virtual world alliance. “As reported earlier on Webware, FremantleMedia, co-producer of American Idol, announced it has teamed up with Habbo to create an Idol-branded community within the Habbo virtual world.
Habbo claims 11.5 million unique users on a worldwide basis and more than 121 million characters have been created. VentureBeat reports “about 90 percent of its users are 13 to 18. They spend an average of 45 minutes on the site per visit.”American Idol and its show sponsors will post their signs and merchandise throughout the Habbo environment. They will hold events on stages and use spaces that resemble those in the show.”

2. AppScout (USA) – Girl Ambition: Virtual World for Tweens. “Girlambition.com, a new site for tween girls, debuted yesterday, opening up a new world of online possibilities to the age group. Girl Ambition was created to help both parents and girls, ages 7 to 13, in learning how to safely use the Internet. The site is two-fold: both parents and daughters have their own logins, and access different sites. The main site gives girls a safe place to e-mail, chat, blog, watch videos, and play games. Girl Ambition aims to educate, but also increases self-esteem. The content on the site helps girls raise their self-esteem through fun games and videos. ”

3. Radar Online (USA) – First virtual world school. “A school in North Yorkshire, England has become the first to use the virtual world to educate students. According to the Evening Gazette, students use the Second Life virtual world to populate their ‘Acklam Grange’ classroom with characters which can walk around, interact with classmates, and engage in virtual lessons. (Ed: Am I the only one that finds the ‘first’ claim to be nonsensical to the extreme?)

4. Massively (USA) – Openspaces: Linden Lab short on answers. “The fifth of January has come and gone, and the Second Life Openspaces 2.0 product has passed into history, to be replaced with the lower-value Openspaces 4.0 and Homesteads 1.0 products. In the couple of months since the initial announcement, we’ve been inundated with reader-requests asking us to get some sort of explanation of the reasoning from Linden Lab, and render it into comprehensible form. Unfortunately, despite repeated promises over the last ten weeks or so to provide us with that information, Linden Lab has been unable to actually provide us with any explanation or reasoning behind the changes in pricing and specification.”

5. Softpedia (Romania) – IBM Thinks World of Warcraft Players Make Good Employees. “Online games are starting to become one of the most popular types of entertainment out there. We all play or have played various online titles like MMORPGs (Massively Multiplayer Online Role Playing Games) in order to relax and enjoy ourselves, but it seems that some people become very addicted to them and start neglecting real-life tasks in favor of the virtual ones. This trend was observed by various employers across the United States, which have revealed that companies are now starting to dislike job applicants who reveal that they play various online games, especially World of Warcraft, one of the most popular MMORPGs out there, with over 11,5 million subscribers every month. They reveal that, although the game does teach you leadership skills, it becomes very distractive and, as such, people can’t really focus on their jobs.”

6. Innovations Report (Germany) – Virtual World users to get their own dedicated search engine. “The Meta-Mole, created by the Centre for Design in the Digital Economy (D-LAB) based within the University’s Institute of Digital Innovation, will ultimately be a dedicated searchable online resource for the 350 plus virtual worlds currently existing on the Internet. Philip McClenaghan, Deputy Director of D-LAB explains: “We were analysing virtual world platforms and realised that there doesn’t appear to be a comprehensive service offering to list and compare key data for major 2D and 3D environments. This surprised us considering the current popularity of virtual worlds. We intend to fill the gap with the Meta-Mole.”

7. Ars Technica (USA) – Online gamers in China must soon register with real names. “The addictive nature of online gaming has been proven, at least anecdotally, time and time again. While not everyone who jumps into the digital realms of World of Warcraft or the various other massively-multiplayer online role-playing games is liable to get endlessly sucked in, those with addictive personalities certainly run the risk. In fact, in the East, the problem has gotten so severe that the government of China will soon require MMO players to register their real names when creating online accounts as an anti-addiction measure.”

8. The Daily Mail (UK) – What happened when we took Mandy’s avatar to Second Life. “Lord Mandelson is creating an alter ego on a virtual reality website to drum up support for Labour…but the Mail has beaten him to it. What WILL Gordon say about that tattoo? Peter Mandelson, it can be said with some confidence, is the sort of chap who always has the right clothes for every occasion. Deck shoes, casual slacks and a blazer for swapping small talk with Russian billionaires on board a yacht in the Med. How about something fur-trimmed to impress the crowds down at the House of Lords? You can bet your bottom dollar that Baron Mandelson of Foy in the county of Herefordshire and Hartlepool in the county of Durham has them all. ”

9. Digital Journal (Canada) – Sexy Job on Internet, Prostitute as Avatar. “Second Life is one of those Internet sites that allows people to become anyone or anything they want. On this particular site an individual can assume a new identity, a dream image, as a way of escaping perhaps a humdrum world or becoming a fantasy that has been wished for. This particular transformation to prostitute on “Second Life” is certainly creative. But will it pay like the real thing? ”

10. WebCPA (USA) – Taxing Virtual Worlds. “The IRS could start taxing virtual environments like Second Life and World of Warcraft to get a cut of the real dollars that are spent on potions, armor and weapons in the online gaming world. National Taxpayer Advocate Nina Olson suggested the IRS should proactively look into issuing guidance for taxpayers who are already concerned the taxman might one day audit these transactions.”

Weekend Whimsy

1. Galaxy Class Space Ship – Second Life Star Trek spoof

2. Sha Dar Legend in Second Life

3. Getting It Right by Seth Breitman

Openlife currency on the way

In another evolutionary move for Second Life alternative OpenLife, a virtual currency is on the way for the platform. February 2009 is the tentative timeline, and any Openlife resident can purchase what will be called ‘credits’ via PayPal or credit card. Only region land owners will be able to cash out credits which may concern some, but it’ll also be interesting to see what impact this has on the Openlife economy.

openlife-currency

Arguably, region owners will be more set up to declare virtual earnings in an environment of greater scrutiny from tax officials. The availability of the currency itself should also see a boom in Openlife businesses selling virtual goods which in turn drives growth in the platform. Momentum is key for any development and Openlife at this stage have certainly maintained that.

Thanks to CyberTech News for the heads-up

Forterra release paper on enterprise virtual worlds

Virtual world developer for enterprise and government, Forterra, have released a white paper titled Recipe for Success with Enterprise Virtual Worlds.

forterra-whitepaper

Aside from an overview of the potential of virtual worlds in business, the cost comparisons may catch the eye of some enterprises looking at cost-cutting measures.

Additionally, an interesting case study is provided on Accenture and its initial use of Forterra’s OLIVE platform to determine the utility of the approach for its own business. The short story is that Accenture are working on a wider business case for virtual world utilisation as a money-saving proposition – in their case primarily for training and meetings.

If you’ve not heard of Accenture then you won’t be aware of what a behemoth they are in the worldwide business sphere. As a management consulting company they have more than 186 thousand employees with a revenue of over US$23 billion. If widespread adoption were to occur in a business that size, it alone would create some significant momentum in the virtual world sphere. Add to that the impact Accenture have in their consulting role – if they end up advocating enterprise virtual worlds as a legitimate business strategy, then even the more optimistic forecasts to date on adoption of the technology may start to look conservative.

You can download the full paper here – by pitching their product mid-field between teleconferencing and videoconferencing, Forterra has started to make inroads with companies of the scale of Accenture and assisted in the eventual development of a cohesive ROI case. That can only assist the wider virtual world industry in demonstrating its potential. It’s ironic that the ecomonic downturn may be the thing that helps overcome the intrinsic cynicism of business toward virtual worlds as it becomes apparent they may actually assist in business costs.

What’s your view? Is Accenture’s momentum in the area a sign of further significant growth on the horizon or just a behemoth of a company testing the waters to keep abreast of developments?

Second Life infrastructure: progress continues

In what I think is his third update on progress in improving the infrastructure that underpins Second Life, FJ Linden (Frank Ambrose) has outlined where things are up to.

As always, his explanations are saturated with terminology and geek-speak, but the upshot is that February should see some improvements that will be noticeable to all. There’s also an admission that the past month has seen some significant stability issues – here’s hoping (again) that some improvements are on the near horizon.

Am I safe in assuming we can forget 2008 being the year of usability for Second Life and that the mantle has been passed to 2009? Given it’s mid-January 2009 and all.

Seven top idiots of 2008

Number One Idiot of 2008

I am a medical student currently doing a rotation in toxicology at the poison control center. Today, this woman called in very upset because she caught her little daughter eating ants. I quickly reassured her that the ants are not harmful and there would be no need to bring her daughter into the hospital. She calmed down and at the end of the conversation happened to mention that she gave her daughter some ant poison to eat in order to kill the ants.

I told her that she better bring her daughter in to the emergency room right away. 

Here’s your sign, lady. Wear it with pride.

~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~ 

Number Two Idiot of 2008 

Early this year, some Boeing employees on the airfield decided to steal a life raft from one of the 747s. They were successful in getting it out of the plane and home. Shortly after they took it for a float on the river, they noticed a Coast Guard helicopter coming toward them. It turned out that the chopper was homing in on the emergency locater beacon that activated when the raft was inflated. They are no longer employed at Boeing. 

Here’s your sign, guys. Don’t get it wet; the paint might run.

~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~ 

Number Three Idiot of 2008

A man, wanting to rob a downtown Bank of America, walked into the Branch and wrote this, ‘Put all your muny in this bag.’ While standing in line, waiting to give his note to the teller, he began to worry that someone had seen him write the note and might call the police before he reached the teller’s window. So he left the Bank of America and crossed the street to the Wells Fargo Bank. After waiting a few minutes in line, he handed his note to the Wells Fargo teller. She read it and, surmising from his spelling errors that he wasn’t the brightest light in the harbor, told him that she could not accept his stickup note because it was written on a Bank of America deposit slip and that he would either have to fill out a Wells Far go deposit slip or go back to Bank of America.

Looking somewhat defeated, the man said, ‘OK’ and left. He was arrested a few minutes later, as he was waiting in line back at Bank of America. 

Don’t bother with this guy’s sign. He probably couldn’t read it anyway. 

~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~ 

Number Four Idiot of 2008 

A guy walked into a little corner store with a shotgun and demanded all of the cash from the cash drawer. After the cashier put the cash in a bag, the robber saw a bottle of Scotch that he wanted behind the counter on the shelf. He told the cashier to put it in the bag as well, but the cashier refused and said, ‘Because I don’t believe you are over 21.’ The robber said he was, but the clerk still refused to give it to him because she didn’t believe him. At this point, the robber took his driver’s license out of his wallet and gave it to the clerk.

The clerk looked it over and agreed that the man was in fact over 21 and she put the Scotch in the bag. The robber then ran from the store with his loot. The cashier promptly called the police and gave the name and address of the robber that she got off the license. They arrested the robber two hours later.

This guy definitely needs a sign. 

~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~ 

Idiot Number Five of 2008 

A pair of Michigan robbers entered a record shop nervously waving revolvers.

The first one shouted, ‘Nobody move!’ When his partner moved, the startled first bandit shot him. 

This guy doesn’t even deserve a sign 

~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~

Idiot Number Six of 2008

Arkansas : Seems this guy wanted some beer pretty badly. He decided that he’d just throw a cinder block through a liquor store window, grab some booze, and run.

So he lifted the cinder block and heaved it over his head at the window. The cinder block bounced back knocking him unconscious. It seems the liquor store window was made of Plexi-Glass. The whole event was caught on videotape. 

~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~~ 

Idiot Number Seven of 2008 

I live in a semi-rural area (Weyauwega, Wisconsin). We recently had a new neighbor call the local township administrative office to request the removal of the Deer Crossing sign on our road.

The reason: ‘Too many deer are being hit by cars out here! – I don’t think this is a good place for them to be crossing anymore.’

~~~~~~~~~~~~~~~~~~~ ~~~~~~~~~~~~~~~~~~~~~~~

STAY ALERT! They walk among us… and they REPRODUCE…!!!


Previous Posts