A US-based manufacturer of adapters and dongles for Apple products has come out today expressing concern at the direction Apple has taken in recent years with constantly superseding ports that the majority of users actually use.
Ed Faroun, CEO of Advanced Workflow Systems, admits that business has never been better but sees the millions of extra revenue as a bitter pill to swallow.
“We’ve grown from a team of 4 to more than 3000 on the back of Apple removing ports from their devices,” Faroun said. “Firewire is what really kicked us off, but the format swap of iPad and iPhone cables is what made us huge. We’re actually projecting nearly 100% growth in the next year once headphone jacks, USB-A ports and SD card slots all disappear. If the rumours are true and Apple go with SCSI Mk 2 as the next standard we may end up with profits close to Apple’s. It’s great financially but I can’t help but think Apple has lost its focus.”
When quizzed on why a company that is raking in billions would complain, Faroun’s response was emphatic.
“I go to bed at night contemplating two things. The first is how far can this go? Think of how many millions of devices will need to be discarded outright, let alone the tens of millions of adapters we’re selling now. It has a big impact on the environment. Add to that my concern over the environmental impact of me buying a fourth house and a second plane and it really starts to look like Apple are going down a path they’ll regret. And at the end of the day, I don’t see my legacy as being the guy who helped make desks the most cluttered in history.”
When pressed, Haroun offered some advice to Apple.
“Apple needs someone to make it great again. I hear someone may soon be looking for a job that tried to make America great. Could he do that bad a job at Apple?”