Von Johin’s public relations bid for ‘stardom’

Today we received a breathless press release announcing a ‘world first’. The release in full then some commentary afterward:

Virtual Reality Becomes Reality for Second Life Musician

Foresthill, CA – For the first time in history, a virtual avatar has received a real worldwide recording contract. Second Life (SL) blues musician Von Johin has been signed to an artist contract with California based Reality Entertainment, Warren Croyle, CEO of Reality Entertainment, announced today. “Never before has a virtual character been signed to a worldwide recording contract. Von Johin is legendary in the virtual community Second Life for his heart pounding live shows,” says Croyle. Second Life resident Pud Puchkina, who in real life is director of operations for the east coast division of Reality Entertainment and Second Life resident Kateyes Wingtips, the virtual representative for Reality Entertainment have been scouting the growing number of live performers in SL for several months and handling the daunting task of choosing the Avatar that fits the ethos of Reality Entertainment – a multimedia, virtual music label, book publisher and film company. Puchkina stated, “It was a hard decision, but Von Johin is the real deal, he is original and plays from his heart. Just the man and his guitar, with just these two instruments and a virtual appeal like no other, he brings crowds to their feet daily.” Reality Entertainment plans to release Von Johin’s debut album exclusively on iTunes and then to all digital download outlets worldwide.

About Reality Entertainment:


Reality Entertainment (RE) is a diverse multimedia company that specializes in music, books and film. Known for #1 musical acts such as Marcy Playground and KC and the Sunshine Band, RE also is known for #1 best selling books on Amazon.com as well as nationally successful films such as The Extraordinary Voyages of Jules Verne.

About Von Johin:

Blues musician, guitarist and vocalist, Von Johin hails from Nashville, TN and grew up playing juke joints across the Midwest. An ardent follower of the blues greats, Von Johin delivers his powerful shows every week in the clubs and dance halls of Second Life. Once you hear Von Johin you never forget him because he is a unique performer who resonates deeply with his audience providing compelling and hypnotizing performances.

About Second Life:


Second Life is a 3-D virtual world created by its Residents. Each Resident participates in a virtual environment via their “Avatar” or second life persona. Since opening to the public in 2003, it has experienced explosive growth and today is inhabited by millions of residents from around the globe. Recently, live performances have become a viral phenomenon in Second Life with real life musicians performing to audiences within the SL global community.

Ok – there are two obvious flaws with the press release. First, there’s absolutely no way of verifying that this is the first avatar to have music ‘published’ worldwide. Second, any individual can now publish their music worldwide on iTunes using services like TuneCore for the princely sum of US $9.99 per year.

Expecting hyperbole from PR people is par for course, but this is an outright case of trying to get the lead spot in a race where the race already over. Applying 20th century concepts (worldwide recording contract) to the metaverse is bordering on farcical. It’ll be fascinating to see if the mainstream media pick this release up.

All that said, no comment is made on Von Johin’s ability as a musician. Avatar music performance in Second Life is one of it’s most interesting activities and here’s to continued growth in that area.

Update: Wired and New World Notes have picked up the story with no hint of understanding that everyone can buy their own ‘world record deal’.

Update 2: Von Johin has contacted us to emphasise that he is the first avatar to sign a record deal and given there’s no contrary evidence we accept that he is indeed the first. We also accept that the record deal may involve activities that offer more than services like TuneCore do. The main point was the hyperbole in the press release and the reality of cheap digital music delivery methods available to anyone wanting to utilise them. Of course, the purpose of record deals are to increase sales, so we look forward to seeing increased sales of music by avatars in Second Life.

Stream your own radio station into Second Life

Torley Linden strikes again with a blog post on using a service called MediaMaster to do direct streams into SL rather than relying on third party streams.

Who remembers Chipmunk Punk?

I sure do:

Interview – Paisley Beebe

Paisley Beebe is an Australian Second Life resident who I’ve run into a number of times over the past year or so. I finally caught up with Paisley for an interview on her dual activities of musician and TV presenter in Second Life.

Lowell: Tell me your story in regard to discovering Second Life

Paisley: I read about SL in an Australian woman’s magazine it mentioned Frogg Marlow and Cylindrian Rutabaga, both wonderful real life musicians playing music on Second Life. I was curious about it. Downloaded the client and then spent about 6 hours a day discovering SL. Spent about 2 months just getting acquainted before appearing at French Musician Fabrice Crosby’s venue and going on from there getting gigs and a manager and moving into SL TV.


Lowell: You are a singer in real life – how hard has it been adjusting to the challenges of in-world performance?

Paisley: The hardest part is trying to financially support my gigs in SL. The actual gigs are fun and easy. I’m used to being very interactive on stage due to my theatre and show band background in RL, and the technicalities of streaming live music are not a problem once you figure it out.

But I pay my RL accompanists RL money to play on SL with me (my voice is my only instrument) and have brought in some real Aussie jazz headliners including guitar legend George Golla, pianist Ray Aldridge, and bassist Craig Scott. I was determined in the beginning not to use backing tapes or recordings to sing along with, as the fun for me being a jazz vocalist is the actual interaction and improvisation between us during the playing of the music and I wanted to present a high quality show. I have managed to stick to that so far, but have had to inject quite a bit of money in order to do that as the SL payments for my concerts are nowhere near covering my expenses. As a result I have cut my gigs down recently to once or twice week in SL (I have done up to 8 gigs a week in SL in the past). The SL music scene is financed mostly through small tips from the audience, which results in under $5 Australian dollars a gig for most musicians for an hours work and even less for the venue owners. Yes everything in SL costs less than RL, but by comparison to other SL businesses, SL musicians are paid very very low wages…for a product they can’t keep selling copies of in a store. And MP3 sales are very low on the whole due to the low music-going population in SL, and so do not compensate for the fact that most of the in-world audience will see a musician for free if they can and won’t even tip. This will change with population growth and more professional artists but right now you do not play SL for money, only for fun and a little more international exposure than you can otherwise get.

There are sometimes one-off events to promote or launch new sims or businesses, which can pay more, but they are rare. The majority of my SL music audience are American due to the time zone and population, and they are somewhat more used to tipping in RL but this means that using the American based tipping model for other cultures doesn’t really work. Europeans and Aussies don’t tip so much, and that then becomes a disincentive for musicians wanting to play in Australian and European time zones, and no one wants to be the first club to charge entry at this stage, so most musicians play for the Americans who will at least throw some virtual coins in the hat for a musician who wants to at least pay his tier, pay for stream rent and buy stuff. Some of the clubs are part of a mall or have a shop and the club owners benefit from the increased traffic to their rentals or shops, in which case they may be able to pay their artists a very small fee, often only about 5 Aussie dollars. But many of the best clubs are there just for the music patrons only, with no money making business attached, and they are really struggling now, getting artists to play only for tips. My average tips are about 2-3 K for an hour so it’s not much. You can’t live in SL off that, and own land…

Lowell: It’d be fair to say you’re very ambitious and keen to promote your talents – do you see Second Life as a competitive environment?

Paisley: No, I don’t see SL as an competitive environment first and foremost. I see it as a social network and another dimension to the Web as we know it. It is an avenue for me to work in the field of work I was trained to do, but had to give up throughout my 30’s when family responsibilities and difficulties took first priority, and it was impossible for me to continue with my career of choice in entertainment. I have a Theatre Arts Diploma from the Ensemble theatre, 5 years of singing training and some radio presenting training through the AFTRS extension courses they offer, and experience in film production, advertising, graphics, theatre and singing as a soloist and as part of a successful concept band. I have also worked as a volunteer presenter for community radio for 3 years. For me to work in RL as a TV host now, is really prohibitively competitive and some would say an impossible dream at my age being in my early 40’s. Having given up my entire career in my 30’s and into my 40’s to deal with some major personal family issues, now that things are getting a little easier for me personally I have a second chance to start again back where I was in my 20’s. And have a second chance, through Second life, where age, demographics, opportunity, experience and looks are no issue at all. You can have a go and make something successful as long as you have the right stuff.

Also the music climate here in Australia particularly in Jazz, is very very bad, worse than most non-musicians really understand. Lack of RL gigs due to closing venues (as a result of 20 years of draconian licensing laws and poker machines), makes it impossible to develop a fan base (we hope the new licensing laws will change things but it will be sloooow going). At least I can develop as a singer on Second Life through virtual gigs, and create an international fan base that would be otherwise impossible.

I find SL at the moment less competitive in the field of what I’m doing in TV and Jazz than RL of course, because its all so new, SL has not been saturated yet with competition in those areas. Like many people in SL who are in business, we hope that when the big guns figure out what SL’s advantages are, and how to utilise them, that we have enough experience and brand loyalty that we can survive the inevitable competition.

As far as ambitions go, Second Life business is such a risk right now, as its all so untried and new, you need ambition and a quite a bit of Chutzpah (and a little madness I think). It’s certainly not for the faint hearted. I don’t think ambition is a bad thing at all as long as you don’t sacrifice integrity and family to pursue it, and I would never do that. A lot of Australians in the past have viewed ambitious people, especially ambitious women as abhorrent. It’s not really been seen as part of our culture, but I think we really have to let all of that fear of being seen as ‘ambitious’, if we want to be successful on a global scale. Keep our individuality and our Australian unique culture sure… but I’m not going to sit back and wait for my ship to come in….

I’m keen to promote my talents in as much as it’s all I have to promote. Singing and hosting is my RL job, it’s what I do, what I was trained for. I don’t have a ‘full- time’ job in RL other than my music, and that can hardly be called full-time due to lack of opportunities for work. So far I haven’t been able to break even financially in Second Life but I believe in what I’m trying to do, and enjoying it so much that I think that one day I might be able to earn some money from it.


Lowell: Where do you see yourself in a year’s time in regard to your work in Second Life?

Paisley: If all goes to my plan, and plans are well, who knows. I would like to be playing music in Second Life with other Second Life musicians in real time with no latency and a better stable SL client, without having to worry about going into debt to pay my musicians. I have plans to release a Live in Second Life album, it’s all but finished…and I would like to see it selling well at shows.

I would like also like to see continued success of my production company and TV shows, the audience is growing but we are still chasing sponsors to finance it. I really hope in a years time to really still be enjoying my time working and playing in SL. And I would like to be able to earn at least a wage above the RL poverty line on SL, to help support my family in RL and perhaps cut my working day down to 9 hours instead of 16 🙂 Dream on 🙂

Lowell: Have you had any involvement with other virtual worlds?

Paisley: Nope I’m not a gamer at all, and I don’t consider SL a game. And the other virtual worlds I have read about appear to be less developed and inferior at the moment. I was fascinated with having a virtual self to start with, and sort of playing dress up dollies with my avatar, but I really just see it all as an extension of my self in RL that’s all, but lots of fun too.

Lowell: If there were three real life musicians you’d love to convince to perform in Second Life, who would they be?

Paisley: Well selfishly, I would want them to perform with me….and that would be Christian McBride on Bass, Harry Connick Jnr on Piano and harmonising with me on vocals, and John Clayton on Guitar. Basically Dianna Krall’s Band without her.. and with Harry in her place sigh. The other band I would love to have on SL would be a big band …and Duke Ellington’s Band would do 🙂 I’m afraid although I love to listen to music the most fun I have is performing it and interacting with other musicians, so that would be my dream.

Lowell: Who inspires you in Second Life?

Paisley: Circe Broom, the owner of the Laurel sim and the music venues she has built there, for her dedication to music and musicians, her desire to promote it at a great cost to herself financially and overcoming all the obstacles she has personally, to do so. Slim Warrior is also another great inspiration, in that regard. Also Wiz Norberg and the team at SLCN.TV in Melbourne, and my own team on Tonight live also inspire me greatly with their drive and ambition creativity, humor and honesty in business. I trust them with my business and my future.

I also admire Cylindrian Rutabaga for her dedication to her music and her unwavering stoicism and Frogg Marlow and Jaycat for their talent and humor.

There are many many more who inspire me, mostly people who see the potential in Second Life and are willing to stick their necks out to use it in an innovative and creative way to bring pleasure to others, or support, or to start their own art or business.

Lowell: Our staple question: three locations in SL that you love the most (with SLURLs if possible 😉 )

Paisley: 1. My home ….no SLURL 🙂 – it’s private.

2. Sailors Cove for its very pretty New England Theme and all my wonderful friends there.

3. Circe Broom’s Laurel sim for her Egyptian Themes buildings and of course Sunset Jazz Club.

Lowell: What new features would you like in Second Life?

Paisley: I would like a more stable client of course, crashes during my show and during my TV show are just awful..

No lag! At all, without having to have a computer with a graphics card that could run a Space Shuttle pleeeese…(I know that doesn’t make sense but you know what I mean).

The ability to stream my concerts without any delay. It varies from 3 seconds to a 30-second delay. Between what I say or sing and when the SL audience hears it..

The ability to play music together with other SL musicians without having to use Ninjam which is really hard…perhaps voice with really really great sound quality….

The ability to have mouths moving on my TV show without it looking like you are pulling faces and eating something like really sticky toffee that is flavored with pepper….

To have better mic animations and singing animations without….see above…

To have prim eyelashes that blink when your eyes blink…

To not have shoes and hair and jewelry go up your bum when you teleport…

To get rid of Ruth!!! Or give her a real make-over so she looks like Claudia Schiffer instead of Cro-Magnon woman (or George Clooney if you are a male ). Please can we get rid of the low brow Donald Trump hair that Ruth has….

To have better support for Macintosh on SL…so I don’t have to use Bootcamp for Windlight.

To have the ability to switch off group notices from time to time…when Im doing my show.

To go to busy mode without a busy sign above my head which looks so rude…

To increase the Group Limits to about 100.

To increase the sim limits to 200 and have no lag…yeah right.. bring on Havok!

To have better security against griefers..

To not have Capped IM’s…

To make the SL Client look more like a Mac design instead of DOS…..

To have Preview as in Mac OS Leopard on your inventory so you can see the jewelry, dresses etc without wearing it or rezzing it .

Hmmmm what else…

To be able to take multiple pictures in Second Life and be able to label them in SL each time I take it…

To have better privacy in SL so people can’t see into places that you don’t want them to see,…

I could probably think of a lot more but …..I think you have enough to go on there 🙂

Lowell: You host a show for SLCN TV – can you describe its focus?

Paisley: Yes…it is a Second Life live TV talk show which through interactivity with the live audience attempts to highlight and promote in a positive way the creativity of Second Life residents using Second life for fun, business or non-profit. It is then recorded and available for download and viewing on the web. It is not current affairs, but hopefully informative and fun.

Lowell: What are some of the more memorable moments on the show to date?

Paisley: Maxamillion Kleen writing and singing his first original song ever for Tonight Live and reducing some of the audience to RL tears, whilst packing out the sim with the biggest audience in downloads and watching live we ever had.

Torley Linden from Linden Labs also attracting a huge crowd and talking so fast and relentlessly that I couldn’t get a word in edgeways, whilst he was also fielding questions from the audience who were also trying to get in on the act (he was of course also taking pictures at the same time).

Having the Second Life Fire Brigade bring a SL fire engine inside the studio and setting fire to the audience whilst explaining techniques in firefighting in SL and RL, and then getting the brigade to put it out..

Having the Harry Potter Sim manager on stage and the Harry Potter sim role-players pack out the audience and the houses of Griffin and Slytherin start fighting amongst themselves across the audience….

Having the Midian sim role-players almost doing the same thing…with various factions all together in the same place……

Having Frogg Marlow and Jaycatt Nico on and having such a wonderful funny interview with them both.

Lots more for many different reasons but every show has a different funny thing happen within the audience and podcaster and blogger Crap Mariner is often responsible for it 🙂 Whether he sets himself on fire or comes as a cup cake or encases himself in ice and Razzap tries to “melt” him with a blow torch, it’s all I can do to stop laughing on set – “don’t read the chat, dont read the chat…”.


Lowell: If you had to describe virtual worlds in ten words or less to someone who’s never been near one, what would you say?

Paisley: The best Disney animation you’ve ever been in.

Lowell: I’ve seen a number of promotional items come from you emphasising your status as a Diva – what qualifies for Diva status in-world?

Paisley: That’s a joke…I get called that by my friends in RL and in SL if I get argumentative about anything 🙂 They use it to put me back in my box…and also it basically gives people a very basic idea of what I do, but is definitely tongue in cheek without using all the other stupid hackneyed words. Diva’s a bit hackneyed too probably, but so is Jazz Chanteuse and Torch Song Singer and all the other words that they use to describe jazz vocalists. When I’m in meetings my staff make sure I have no access to phones or anything else with which to hit anyone with (thats a joke too….). People think if you are a jazz singer who sings like I do, sort of a mixture of modern jazz and cabaret I guess, and a TV host , that you probably are a Diva in as much as you have tantrums. And ask for ridiculous things like only white flowers in your dressing room and not to be looked in the eye. I’d only ask someone not to look me in the eye if my prim eyelashes were not placed properly and I didn’t want them to laugh….on camera 🙂

Lowell: Anything else you wanted to add?

Paisley: I’ve just started a production company called “Perfect World Productions”. It will be producing several TV shows broadcast on SLCN.TV. The next production due for release is an arts show called “Dimensions In Art” which will be a 1/2 hour live weekly show with one guest per show. Featuring film, theatre, dance, sculpture, digital art, sound art, music and painting. I will be the host, and some of my wonderful existing team from Tonight Live will be working on it. It will be launched in April/May 2008. I think that the creative arts in SL are going to really boom as it’s such a wonderful platform for artists of all genres to get exposure for their virtual and real life art, on a real global scale. The quality of what I see in SL constantly astounds me.

We will add more shows to the production company as we build our expertise and our team. And will produce shows that are concepts from other sources not just our own, with other hosts.

My hopes for Second Life are also that more Australians discover and embrace it. The Australian community while very friendly and close is very small by comparison to many other countries using SL. Anything I can do to help promote Aussie culture on SL I will. But there are so very few of us on Second Life yet.

SpaceJunky – Australian Second Life band doing well

I received a press release today from Australian Second Life resident Bella Dutton about music outfit SpaceJunky. The whole virtual band thing is far from new (I was involved in one in 1994) but it’s great to see another Australian artist doing well.

The full text:


Australian band SpaceJunky follows path from Tibet to Virtual Reality to the Next Big Thing

Tunes Island, SecondLife, (Jan 24, 2008) – This Thursday through the weekend millions of viewers around the world will have a chance to learn about an Australian band whose efforts to reach the public have taken the road less traveled, to say the least. Digress a few years: Tania Smith (known in SL as Shakti Cianci), lead singer and founder of Australian cosmic pop/rock band SpaceJunky traveled to Tibet and asked a Tibetan oracle in his temple if her band would ever be heard by the world. After rolling the dice an unusual four times and pondering for some moments he looked at her and simply said “yes”.


Flash forward to a year ago: Tania was searching the internet for an ancient Tibetan symbol that scholars like Robert Thurman of Tibet House were unable to decipher, and her search returned a link to a virtual online world she had never heard of before called SecondLife.

Tania then decides to re-create her band members in SL, eventually recruiting the help of a virtual publicist, stage manager and lighting designer, photographer, and other supporters on her team, with the intention of creating a virtual experience of a SpaceJunky concert in SL.

Now to the present: SpaceJunky’s shows are always packed and through their growing popularity they have gained fans around the world, sold cds, gotten real-world radio play and magazine covers, YouTube fan videos, offers to air their upcoming video and real life product endorsements….just like in real life.

So this week SpaceJunky are being featured in a CNN interview called the Next Big Thing with CNN Chief Technology and Environment correspondent Miles O’Brien whose attention was caught by their innovative use of cutting edge technology to promote their band. O’Brien has also long wanted to be the first news correspondent in space, so SpaceJunky had a virtual spaceship built in space for the interview, which will be aired on CNN and CNN International Jan 24 through the 27th.

All this is made more important by the fact that Tania and bandmates Luke Mason and Dan Harris live separately in the USA, Malaysia and Australia.
“Our dilemma is that our band members now live on three continents in three time zones on opposite sides of the planet, so being a band in Second Life allows us to promote our music and stay connected through the internet. Hopefully it will allow us to do what we really do, which is play live in real life too.” As professional musicians who have worked with large touring bands such as Kylie Minogue and stood on some of the world’s largest stages, they find it ironic that recognition might come to them as an animated virtual act.

Tania credits this cosmic journey to her Tibetan guidance, and as such is helping various Tibetan causes including aiding the project to build the Potala Palace in SecondLife, where the real life Dalai Lama himself will be invited to visit, and if so she will have the opportunity to sing for His Holiness. Tania admits that honor would be “virtually amazing”. “

Weekend Whimsy

1. Avatar Orchestra Metaverse

New World Notes has an excellent story on this orchestra.

2. ADABOT, now at the institute

3. The Edge Eden Project

Interview – Dexter Ihnen (Dexter Moore)

Dexter Moore (SL: Dexter Ihnen) is one of a growing number of Australian musicians performing in Second Life. Like most, he’s a well-established real-life musician who’s built up a loyal SL following. At present, he’s number one most played artist on Slusic.com, so he’s obviously doing something right. We caught up with Dexter this week to find out a little more about the life of an SL musician.

Lowell: When did you first get interested in Second Life?

Dexter: I started performing in Second Life March 2007 – SL was mentioned to me and I had seen it in passing on TV too. Since then I’ve been doing up to 8 shows a week. I’ve pulled back to 4-5 for now as my RL career is extremely busy both coming up to Christmas and after my award for RnB Song of the Year on ABC Australian Radio. Anyway, I entered in to SL in Feb 2007 and spent a month just getting used to the virtual world experience. It’s been an amazing experience since I started, right up to today.


Lowell: Was music the drawcard for you initially or were you just checking it out?

Dexter: My brother said he thought it might be a good platform for my music. I came in to have a look and a listen I didn’t really think it would become integral in my life – but I do follow up ideas

Lowell: What are the attractions of performing in-world versus real life?

Dexter: Performing in Second Life is quite unique, The most fascinating aspect is the direct personal feedback you experience whilst playing. This is not very possible in RL as one person in an auditorium cannot make themselves heard over the volume of the concert, but here they can talk directly to the artist and the artist to them – I really dig that 🙂

Lowell: Without getting too technical, how do you actually get your music and voice in-world?

Dexter: In my studio I have 2 separate mixers and 2 computers also. One mixer has in built FX and I plug my stereo Godin guitar, vocal, congas and roto-toms into it. As well as that I record any backing tracks I create and choose to use into it also ( it is an 8 track hard disk recorder too ) I send a stereo mix out of that into my main mixer which has a Firewire connection to my main music computer. This is also wher I take my headphone feed. I stream the out of my music computer with SimpleCast. Meanwhile, I run SL on my other computer which I run at standing eye level. This is the one I interact with while performing. The reason I run 2 computers is that if I crash I know that the stream is still stable.

Lowell: How would you describe the music you perform?

Dexter: Interdimensional SOUL – FUNK 😉


Lowell: How have you built up a following in SL?

Dexter: I worked my butt of for 6 months – to the point of burn out! Up to 8 shows a week, plus 3 RL shows and a major recording project. I moved around a lot in that time – but I am pretty much in a holding pattern until the New Year now until the RL Christmas season commitments subside.

Lowell: What are your goals in the longer term with performance in SL?

Dexter: I want to tour the world playing live to my SL fans plus whomever else is into my music. SL fans though will always have a special status with me. Prior to that I have a number of ideas to bring to life here in SL;

Lowell: Who inspires you in SL?

Various types of people inspire me in SL: Dane Zander – Lost Gardens of Apollo builder. Skribe Forti, Film maker. Circe Broom and Slim Warrior, entrepreneurs. And anyone having lighthearted fun 🙂

Lowell: What are three SL landmarks that you keep coming back to again and again?

1. The Lost Gardens of Apollo
2. The Wild Coast
3. Tableau – Roller Disco, 10 pin bowling, Cool shops,

Lowell: What are the pet hates you have about how SL operates that affects your ability to perform?

Dexter: In this order:
1. Crashing ( sim crash excepted – we all have a strange affection for that one lol )
2. Freezing & heavy lag
3. Notecards ( they cover up my guitar controls )

New SL Music site launches

Slusic is a comprehensive new SL site devoted to music. It has the whole social networking thing down pat – playlists, forums, charts, blogs and so on. Australian artists are well represented – the top artists chart has Australian musician Dexter Ihnen at number one.


I could be wrong but this seems to be the most well fleshed out SL music site I’ve seen. Is it something you’ll use regularly?

SL music discussion list launches

Jesse Linden has announced the formation of an email discussion list devoted to music development in SL. Promotion of events is off limits but it will provide a useful forum for discussing ways to improve music options in-world. Linden Lab describe their aims in the welcome email received when joining:

“Second Life has amazing potential for musicians looking to reach a global audience. Music performances in Second Life are a growing phenomenon, creating exciting social events where artists can not only perform live but also interact directly with fans.

Resident musicians, venue owners, buillders, scripters, audiences, and promoters are all working together to make this community happen. Linden Lab recognizes all this innovative work, and we want to do all that we can to help it thrive and continue to grow. We’ve started assembling a team of Lindens who will work together and with Residents to ultimately provide better tools and policies for the music community of Second Life.

This mailing list is open to anyone who is interested in sharing their ideas with Lindens as well as each other on how to better support the Second Life music community. What are some best practices that are currently working well for the music community? What are the biggest challenges? What would you like to see Linden Lab provide to better support this community? These are the types of discussions we’d love to see!

One rule: please don’t use this mailing list to announce specific music events. Information about such events can already be found on the Second Life events calendar. We’d like to keep traffic on this mailing list focused on discussions about ideas for improving the music community.

As we at Linden Lab get a better focus on specific tools and policies we think could best help this community, we’ll share them on this mailing list. Your ideas, feedback, and insights will be invaluable to us as we work to determine what we should focus on. Lindens will be reading and participating in the discussion as much as possible.

Please introduce yourself to the list, let us know a bit about your interests and area of expertise, and thank you for helping us learn more about how to make music truly ROCK in Second Life.”

Subscribe to the list here.

The Neil Young Archives

Zak Claxton’s Neil Young Archives is a compact but effective tour of the artist’s work. You can listen to some of Young’s work whilst browsing the visual discography or replicas of Young’s favorite instruments.


Zak Claxton’s take on it all:

“Neil Young is a personal favorite musician and songwriter of mine, as well as someone who has embraced change and technological advancement throughout his long career. After about eight months as an SL resident, acquiring some building skills and so on, I decided that building a tribute of sorts to an artist for whom I have the utmost respect would be a good use of my time in SL. Plus, I felt that other residents of SL who happen to be fans of Neil Young would really enjoy visiting and learning more about him.


I’ve named the area “Zak Claxton’s SL Neil Young Archives” for a rather tongue-in-cheek reason. In case you’re unaware, Neil and his team have been working on a massive project called the Neil Young Archives for many years, beginning back in 1991 I believe. The latest incarnation of the Archvies is a 2-DVD, 8-CD set of music and media collected over Neil’s career, with over 40 years worth of rare and unreleased material included. Unfortunately, the project has been delayed for over a decade while Neil tinkers with it. It was actually just daleyed yet again, with the most recent date being early 2008 on Reprise Records.

In any case, my SL Neil Young Archives was built as a true labor of love. I don’t intend on selling anything there through which I could profit, even on the microscopic scale of Second Life. It’s my goal to merely give SL residents a place to enjoy Neil, his music, and explore the mystique around one of music’s most enigmatic icons. It was built with the highest level of respect.

Lastly, while I’ve just begun announcing the SL Archives’ existence, I don’t feel it’s anywhere near complete. It’s a slow process for me (I have things like a job and a family to take care of while I’m not playing around in world), but I will be continuing to add to and build on the SL Neil Young Archives for quite some time. I hope people really dig it. If I do it right, even those who aren’t fans of Neil should find the environment a nice spot to hang out in SL”.


There’s also a machinima tour of the exhibit:

(Disclosure: Zak Claxton is part of SL Coyote that advertises at times on SLOz)

Check it out in-world

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