2007 – The Year of Second Life for Australia?

It’s the time of year where reflection tends to come a little more to the fore. In this case of SLOz, the reflection is obviously about SL. The interest generated in SL in the past three months has been phenomenal, and recently user concurrence (number of SL users logged in at one time) has broken the twenty thousand barrier. All that said, come January 2008 will SL be any more persuasive as a social medium in the wider population than now? For me the answer is an unsatisfying maybe.

In an Australian context, our smaller population is a double-edged sword – the word-of-mouth regarding SL combined with recent media coverage will increase the aussie userbase, not that it’s possible to quantify that. On the other hand that same small poplation will limit the amount of resources Linden Labs will throw at the Australian market, unless Australia were to become the base for SE Asian marketing / support / operations etc. There certainly is no cohesive Australian community in-world that I’ve been able to nail down. A couple of groups exist that are either inactive or have a handful of members. One of the aims of this site is to increase communication between Australians – if thats one of the facets you’re seeking with SL.

As always, your suggestions and thoughts welcome. Happy New Year!


  1. […] 2007 – we started off the year asking if 2007 would be Second Life’s year in Australia; – Linden Lab announced they were going open source; – we asserted a need for addiction services […]

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