Is it just ‘Summer’ Doldrums?

Since the release of the June metrics, there’s been a general consensus that a peak has been reached. The only conjecture is when growth is likely to increase again. Or if it will at all. The northern hemisphere commentators are calling it summer doldrums but not ruling out a deeper change.

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Australian users are contradicting the trend, with a jump from 1.93% to 2.61% in active Australian users. That’s arguably because the Australiam media’s interest in Second Life is recent when compared to the USA and Europe. As media stories increase their focus on user growth, some will argue the media are spooking potential new users. That may be a risk, however any product lives or dies on its usability and Second Life is no different. Imminent enhancements like voice will determine in a large way that perception of improving usability.

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