Virtual worlds are big: market research

US-based market research firm In-Stat have released a research paper entitled ‘Virtual Worlds and Web 3.0: Examined, Compared, Analyzed‘.

To see the 58-page report in full you’ll need to pay US $2,995 (that’s only $51.64 per page folks!), but the overview is:

  • virtual world businesses earn nearly 90% of their money from sale of virtual items
  • The number of registered virtual world users will have exceeded 1 billion by 2012, with a total revenue of US $3 billion.
  • Ten criteria were used to rate virtual worlds, with the social networking aspect coming out as the strongest hook. On the face of it, none of the findings seem earth-shattering for virtual worlds observers. For more traditional businesses, the revenue projections would certainly draw some interest. Market research on virtual worlds in becoming more and more frequent as business sees the potential opportunities – market research businesses in particular.

    The projections put forward by In-Stat don’t seem that unrealistic given the current revenue and registration numbers – what do you think?

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