Relay for Life 2011 in Second Life: Success Plus

I don’t usually just reproduce media releases, but this one’s definitely worth making an exception for:

Relay For Life of Second Life shatters records in 2011, raises US$375,000 for cancer research

Relay For Life, the signature fundraising event of the American Cancer Society, has once again shattered records in Second Life.

Less than halfway through the 2011 Relay season, the Relay For Life of Second Life had already raised more than one million dollars all-time.

At the Wrap-Up Party on Saturday, August 20, 2011 Event Chair MamaP Beerbaum proudly announced that the seventh Relay For Life of Second Life had set a new season fundraising record of US$375,000, had a record number of 140 teams, and a record number of over 3,000 relayers.

This year’s theme was ‘Seasons of Hope’ and was the largest to date, with a track lined by luminaria winding through 41 sims of amazing builds representing the different seasons. Some 2,140 avatars completed one or more laps, a combined total of 3,486 laps, and visited the campsites and the designer sims. And 4,817 luminaria were lit in support of loved ones going through treatment, and in memory of those heroes who have passed on.

Speaking to committee and team members and volunteers at the Wrap-Up Party, MamaP Beerbaum said: ‘WOW, What a wonderful Relay we had! From Kick-Off in March to Relay Weekend in July, you all worked non-stop, with a passion and commitment that never wavered!

‘As I think back on this season, I am in awe of so many things. We broke so many records. We took the theme ‘Seasons of Hope’ to places we never thought it would go. And we brought it to life on 41 sims creating a breathtaking experience for all who found their way there. And most importantly we proved that we really can work together as One Team!

‘Thank you for giving me the honor of being your chair. Thank you for showing the world that SL is a good place, and that in this Second Life of ours, we CAN make a difference.’

Stingray9798 Raymaker ( in real life Jeff Montegut, the American Cancer Society representative in Second Life) said: ‘It makes me the proudest person in the whole ACS office to represent the coolest people on the planet!’

Spirit of Relay

The ‘Spirit of Relay’ individual award went this year to Daaneth Kivioq. Announcing the award, last year’s winner Ember Farina said: ‘The Individual Spirit of Relay is awarded to the individual that embodies the ‘Spirit of the Relay’ and takes into consideration the ‘spirit’ of the individual, how they embraced Relay For Life and the American Cancer Society Mission, and the enthusiasm displayed.’

This year, just as Relay was kicking into high gear, Daaneth suffered a debilitating stroke. Ember said: ‘His motivation for a fast recovery was actually Relay for Life! He worried so much about his team that he came back in world before he could even read or type; they all used voice to communicate with him to ensure that the team would keep moving forward.’

Nevar Lobo, co-captain of last year’s winner of the ‘Spirit of Relay’ team award, announced this year’s team winner Team OD, followed by Steelhead Salmons in second place and Team Caledon in third place.

For a complete list of Wrap-Up Awards see: http://rflofsl.blogspot.com/2011/08/final-award-winners.html

For more pictures from the Wrap-Up Party see http://www.flickr.com/photos/ishtarskiss/.

Looking ahead

Looking ahead to 2012 MamaP Beerbaum announced that she would be continuing as Event Chair, supported by this year’s Co-Chair Dwen Dooley and new Co-Chair Nikki Mathieson. Nikki, who has been relaying in Second Life since 2007 and was this year’s Event Day area chair, said: ‘It is a tremendous honor to be invited to be a Co-Chair and I really look forward to the upcoming season.’ Her message to Relayers was ‘Keep relaying all winter… Do that by bringing someone… anyone… even if it’s just one person who doesn’t know about us… to ACS Island and let them know we’re here… in SL. Tell them about our RFL season and get them watching for that kick off in the spring… invite them to it… get them excited and enthused to jump onboard with us.’

The Kick-Off for RFL of SL 2012 will be on March 10, 2012. Next year’s theme will be ‘Time for a Cure’. And the clock is already ticking!

Nearly 400 thousand US dollars is nothing to sneeze at for cancer research. Kudos to the organising team for what’s become an iconic annual event in Second Life.

[Photo courtesy of Saeriah Thei]

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