Linden Lab have announced the launch of SecondLifeGrid.net, dedicated to businesses and other organisations wanting to find out about the opportunities Second Life may present. Notice I said opportunities and not threats. I spent five minutes looking around the site and couldn’t see any information alluding to the challenges and threats of doing business in SL, though to be fair there are lots of links to external resources which will contain some of the downside.
The intro blurb pretty much sums up the pitch Linden Lab are putting to business:
“The Second Life Grid is a full-featured service platform of revolutionary technologies that support the globally renowned virtual world experience, Second Life. The Grid offers a comprehensive system of infrastructure, consumer features, tools, and services that allows any organization to provide its own unique immersive experience in the world’s largest interconnected virtual world.”
The formalisation of support programs for groups of non-English speaking new users is a welcome addition. A lot of other services already provided such as the ability for a company to offer their own registration and orientation portals, have been brought across to the new site.
In retrospect, this is an obvious thing for Linden Lab to have done and it’ll be interesting to see the impact it has on conversion rates for business – you’d think a more integrated approach for business would remove one of the barriers to jumping into the SL experience.
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