SydSim is on its way

Telstra have announced the development of a replica of the Sydney CBD on their suite of islands. It’s a development with business firmly in mind:

“At SydSim, real world businesses will soon be able to explore the commercial opportunities available in the virtual world, by renting an office or shopfront at the virtual location of their existing real world premises.

This is an opportunity to secure top-notch locations in a 3D virtual skyscape of Sydney’s CBD, and see what sales, marketing and employee collaboration opportunities are available, without the fuss of setting up their own island.”

When we contacted Telstra and asked when SydSim would be a reality, we were told it was already live. All I could find this evening was the start of a build on two new sims: Martin Place and Loftus:


There’s never been any doubts about Telstra’s commercial focus within Second Life – this is an obvious evolution from the successful land rentals and the recent expansion of two more sims. I’d imagine there’ll be no problems selling the SydSim real estate – the real challenge will be managing lag issues on what is already a popular neck of the woods.

What’s not in doubt is Telstra’s committment to SL – the other Australian Telcos have some major catching up to do in the virtual world sphere.

Check it out in-world


  1. […] Life presents. The first has a corporate focus and the panel discussion involves key people from Telstra, REA and the ABC involved in their respective Second Life presences. The second one is also […]

  2. […] you’re new here, you may want to subscribe to my RSS feed. Thanks for visiting!We covered Telstra’s new islands a month ago, but I thought it was worth paying another visit to see what progress had been made on what had […]

  3. […] you’re new here, you may want to subscribe to my RSS feed. Thanks for visiting!As we’ve previously mentioned, SydSim is Telstra’s replica Sydney CBD that started development in November 2007. In […]

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