Archives for 2010

1. The Drum (UK) – Psychiatrists drafted in to treat Italian Facebook addicts. “Mamma mia, Italians have emerged have emerged as the world’s biggest social media addicts after a survey by Nielsen indicated that the country has the highest per capita use of Facebook of any nation. Psychologists in the Mediterranean nation have found that addicts are eschewing the real world pleasures of Italy to stay connected to their virtual worlds day and night. Nielsen found that Italy’s 16m Facebook users spend an average of 6hrs and 27min on the site per month, a figure which stood at a mere 15min just seven years ago. Such is the extent of the problem that the Agostino Gemelli clinic in Rome has established a Facebook clinic to treat the condition; it welcomed 150 patients in its first year.”

2. CIO Insight (USA) – Virtual World Training: Give Your Programs a ‘Second Life’. “Since the launch of the groundbreaking Second Life in 2003, “virtual world” training and collaboration tools have become increasingly popular in the modern workplace. These are not simply exercises with “cute” avatars that provide an enjoyable but meaningless distraction for employees. These tools can help you, your senior managers and your work teams to recruit and retain talent, address customer needs, enhance collaboration and perform other “mission-critical” functions. Organizations such as IBM, Cisco, Intel, Michelin, Microsoft and the World Bank are successfully deploying these virtual efforts and getting results, according to the book Training and Collaboration with Virtual Worlds: How to Create Cost-Saving, Efficient, and Engaging Programs.”

3. Hypergrid Business (Hong Kong) – Enterprise Guide to Virtual Worlds released. “The Association of Virtual Worlds has just published the first Business Guide to Virtual Worlds listing over 30 virtual world solutions, vendors, or providers, for businesses and organizations. The Green Book: A Business Guide to Virtual Worlds shows examples of how major brands and companies are currently using virtual worlds to promote or extend their brands and identifies solutions that can be used by enterprises internally to recruit, train, and meet using the newest generation of the Internet—web 3D.”

4. Euro Gamer (UK) – Planet Michael: What would MJ say? “SEE Virtual Worlds is turning Michael Jackson into an MMO – but what would the late, great pop star say if he were alive today? “I think he would be… You know, it’s hard – I don’t want to get caught too much in trying to speak for him, that would be out of taste,” VP of production and development Josh Gordon told Eurogamer. “But I can tell you that we have looked very, very hard at what he presented to the public and what he brought to our world really – to everyone in the world. Our focus is very much on maintaining that vision and not trying to radically diverge from the fantastical world and super-pop iconic stuff that he brought.”

5. World Policy Blog (USA) – Playback: The New Archive, Part IV. “If the future of literary production is increasingly interactive, collaborative, and user-driven, the shape and experience of the future literary archive might be that it could look a lot like the 1993 multi-player first-person shooter video game DOOM. Henry Lowood, co-Principal Investigator of the “Preserving Virtual Worlds” project at Stanford, specializes in the historical documentation of virtual worlds. In his forthcoming essay “Video Capture: Machinima, Documentation, and the History of Virtual Worlds,” he describes how players of the first-person shooter, multi-player Internet-based computer game DOOM participate in a typical culture of game-based replay or demos that both showcase a talented player’s competitive skill set and serve as a tutorial for peers to enhance their own. What is fascinating is that these demos are played from a first person perspective (perfect provenance) and the so-called “perfect capture” of these “in-game recording sessions” achieve not only perfect context and perfectly emulated play without degradation, but are also accessible from remote points of access on Internet. Forever.”

6. Singularity Hub (USA) – Man Sells Virtual Real Estate in Online Game for $635,000! WTF? “How much would you pay for a string of ones and zeroes? How about a string of ones and zeroes that grossed you $200,000 a year? Jon “Neverdie” Jacobs made history by selling virtual property for a reported total of $635,000. Club Neverdie is a virtual asteroid in the online game Entropia. The Entropia Universe is rare among MMORPGs, because it has its own virtual economy that has a fixed exchange rate to the real world. When you make 100 PED (as the Entropia currency is called) you can trade it out for $10 USD at any time, and vice versa. Forbes’ Oliver Chiang did an amazing job researching Jacob’s record level virtual property sale. According to Chiang, using Club Neverdie as a resort destination for thousands of Entropia players, Jon Jacobs was able to make $200k a year in revenue. Get a tour of the virtual space in the video below. With the sale, Jacobs is helping fund even larger virtual projects who’s worth is likely to be valued in the millions. Selling an imaginary playland for hundreds of thousands of dollars sounds crazy, but what’s really insane is how big this phenomenon has already grown.”

7. Today Online (USA) – No Second Chance. “I SPORTED shoulder-length tresses and was dressed in a black trenchcoat – you could very well have mistaken me for a modern-day vampire in the gothic get-up for my avatar in Second Life. This was day six of my second foray into Second Life, which is an Internet-based virtual world developed by United States-based company Linden Lab in 2003. Simply download a free client program called the Viewer onto your computer and you can join Second Life. Residents can socialise, participate in individual and group activities, and create and trade virtual property and services with one another, as well as travel throughout the virtual world (which residents refer to as “the grid”). Out of curiosity, I joined Second Life three years ago, but my interest soon fizzled out. I revisited it recently, and was surprised to see that the virtual world’s innovation has sputtered since. As I roamed around, I found it empty … and boring.”

8. MarketingProfs (USA) – How to Attract an Audience for Your Virtual Events. “Virtual events have been around for years. So it may come as a surprise to learn that immersive virtual worlds seem to be stagnating while virtual events for the B2B world are experiencing a boom. Part of the reason may be that you don’t need to download software or create complex avatars, or learn how to navigate a complex 3-D environment when leveraging virtual events. There is another trend worth noting, though. Short-lived virtual events, initially designed to help even out a lack of attendance at physical conferences, are rapidly turning into virtual business centers with different venues hosting multiple virtual events.”

9. Gamasutra (USA) – Virtual Economic Theory: How MMOs Really Work. “cally grew out of my somewhat “rantish” review of Final Fantasy XIV. One of the biggest issues that I — and many other commentators — have taken issue with is the way FFXIV handles its in-game economy: the Market Ward system. My intent with this article is to first address the broader issue of virtual economies in MMORPGs in general, and apply those theories to FFXIV to better explain exactly what is wrong with the Market Ward system.”

10. Dissident Voice (USA) – Technology Addiction and Virtual Reality. “It will be difficult, if not impossible, to bring the U.S. back from the brink of social and economic collapse upon which it is so precariously perched. Our collective inertia is carrying us to the edge of the abyss. Changing course will require a change of consciousness, an awakening. Critical mass must be reached, but we have not even begun contemplating making that immense journey. We should have started long ago. Now it may be too late for us. The American people are brainwashed by prolonged exposure to the corporate media, particularly television, which has a financial stake in keeping them propagandized and in a stupor. The religion of America is buying and selling. Capital is God and everyone and everything is subservient to it. Corporations are people. Money is free speech. Virtual reality has replaced actual reality.”

1. New Scientist (USA) – Online law man: Virtual worlds need real laws. “Tens of millions of people live, work and play in virtual worlds where anything goes. Greg Lastowka thinks we need to police these lawless frontiers. What prompted you to write your new book, Virtual Justice? I’ve always been interested in technology law, and the issues surrounding law in virtual worlds are like canaries in a coal mine. Society is increasingly migrating to the internet, and virtual worlds are an intense version of that. The issues that arise in virtual worlds will ultimately filter through to broader society.”

2. TechCrunch (USA) – Blue Mars Looks To OTOY’s Clouds To Take 3D Worlds Mainstream. “3D online virtual worlds are nothing new. From World of Warcraft to Second Life, people have been wandering across polygonal terrain for years, chatting with other users, selling their virtual wares, and making their avatars wave at each other for no apparent reason. But Avatar Reality, the startup behind a 3D platform called Blue Mars, thinks that there’s still a lot of untapped potential from 3D. And now it may have a way to turn their dream into something a lot of people are actually using.”

3. VentureBeat (USA) – Hip Venture abandons virtual world to pivot into social games (exclusive)
. “There’s a stampede going on. Publishers of virtual worlds are moving on to better things, or they’re perishing. Usually, that means they’re pivoting into the hot markets of social and mobile games. That explains the announcement today by virtual world maker Hip Venture that it will shift its focus to making social and mobile games. Previously, Hip Venture planned on creating a virtual world for tweens (older kids who are just shy of their teen years) with a Latino perspective. Now the company is repositioning its HipChicas.com virtual world so it can pursue the bigger market of social and mobile games. The New York-based company is adding new titles, new technology and key advisors to execute on its new strategy and will continue to focus on the US Hispanic, Latin American and Spanish markets. It plans to publish games on social networks such as Facebook, Orkut and Hi5 or mobile platforms such as the iPhone, iPad, and Droid. Its first game, HipChicas, will debut in the first quarter of 2011 and will be followed up with games based on popular Latino toy and book brands such as Homies, Mijoes, Hacienda, Bodeguita, and Hospital.”

4. Scope (USA) – Collaborative project creates a virtual world for cancer patients. “The pain and isolation of dealing with a cancer diagnosis are challenging emotional experiences for adults. Now imagine getting that diagnosis as an adolescent. But a new collaborative effort initiated by Mette Hoybye, PhD, a visiting scholar at the Center on Stress and Health, and Henrik Bennetsen, chief executive officer and co-founder of Katalabs, aims to fuse cancer therapy with virtual worlds to provide a learning space for young cancer patients. The project, which is aimed at patients ages 13 to 24, is called BE Community.”

5. Forbes (USA) – Meet The Man Who Just Made A Cool Half Million From The Sale Of Virtual Property. “Many people might balk at the idea of paying even a dollar for virtual cow in a game like Farmville. But Jon Jacobs has just sold a virtual space station he’s spent the past five years managing for a whopping $635,000 in total, making over half a million dollars. Who would devote so much time and investment into something that doesn’t exist in the real world?”

6. The Christian Post (USA) – Democratizing Evangelism in an eWorld. “Outreach in the electronic world is needed as people become increasingly dependent on technology to communicate, said Christian thinkers at a conference focused on the subject this week. While the good news should never change, methodologies used to communicate the message must change with the times, agreed attendees of the Great Commission Research Network’s annual conference, which concluded Thursday. The conference, titled “Outreach in an eWorld,” focused on how the average, local church can use the electronic medium to share the Good News. “The electronic medium is becoming a more powerful tool for good or for bad,” said Bob Whitesel, president of the Great Commission Research Network, to The Christian Post Thursday. “And the Church needs to know how to wield it for good and it needs to know how to take a stand against the bad.”

7. Hypergrid Business (Hong Kong) – The hypergrid’s not for everyone. “Ever since Crista Lopes, professor of informatics at the University of California, Irvine invented the hypergrid in 2009, people have been debating whether grids should be on or off the hypergrid. On the one hand, the hypergrid is very cool. You can teleport from one grid to another, hopping around like a grasshopper, picking up some freebies here, buying some clothes there, attending a meeting somewhere else, all with one avatar and a single inventory. On the other hand, hypergrid allows people to take content from one grid to another — and to harass people on other grids, as well. Some grids hedge their bets. They turn hypergrid on just during open houses, or during the construction phase. Or they only allow hypergrid to certain regions of their grid, and keep the rest private.”

8. The Quad News (USA) – Living in a Virtual Reality. “In 2007 seven individuals bought an island and embarked on a mission to create a place in which individuals could overcome religious differences and learn to live together—all in a virtual world.
The community, which is called, Al-Andalus was created using the online, 3D digital platform called Second Life. Second Life was founded and is now run by Linden Lab which is located in San Francisco, Calif. It is similar to other computer games, like the Sims, except for one large difference. In Second Life, every tree, every house, every shop, and every subway line is created by the people, or Avatars, playing the game–it is a virtual world created solely by the user.
One of the founders of A1-Andalus, just one of the dozens of communities that exist in Second Life, “Rose Springvale,” is a mother of two, an attorney and a wife to a CEO husband in the real world. ”

9. VentureBeat (USA) – Social entertainment world IMVU expands to Europe. “Social entertainment firm IMVU is launching a big expansion in Europe today as it unveils new versions in seven languages. With IMVU, users create their own 3D character, or avatar, and can then meet people, chat, create virtual goods and share them, and play games. The company is one of the few surviving virtual world startups that have grown a big audience and generated a lot of revenue. Keeping the growth going isn’t easy. But the European expansion should help. IMVU will now have localized versions in Dutch, French, German, Italian, Portuguese, Spanish and Swedish. The launch will start with a Swedish version, and the other six languages will roll out in the coming weeks. The company plans to continue its international expansion into 2011, said IMVU chief executive Cary Rosenzweig.”

10. Asharq Al-Awsat (UK) – The Virtual Hajj Experience. “It is now possible for every Muslim to learn how to perform the Hajj or Umrah rituals correctly through the online virtual world of “Second Life” before physically embarking on this spiritual journey in real life. It is now possible for people to learn how to perform the Hajj rituals by virtually visiting Mecca, Medina, and the other holy sites that must be visited as part of Hajj after the “Islam Online” website recently introduced an educational hajj program on the virtual world of “Second Life.” This project also aims to reduce the common errors made by many pilgrims. Hisham Jaafar, Editor-in -Chief of the “Islam Online” website told Asharq Al-Awsat that “Hajj Island” on Second Life includes a complete three dimensional representation of The Grand Mosque in Mecca following its recent development and enlargement. “Hajj Island” also allows users to travel between the Safah and Marawah hills, as well as visit Mina where “the stoning of the devil” ritual is performed. In order to simulate the rituals as realistically as possible, the model also includes the newly-built Royal Mecca Clock Tower, which overlooks the Grand Mosque, and is the largest clock-tower in the world. There will also be a virtual train linking Mina and Mount Arafat, with this train set to operate this year for the first time.”