Virtual fashion mag Second Style calls it a day

Since 2006, Second Style has produced a glossy, high-quality magazine covering fashion in Second Life. The attention to detail has always stood out for me, so it’s sad to hear that the magazine’s creators have announced they are calling it quits:

Unfortunately, all good things must come to an end. The downturn in the Second Life economy has been difficult to combat, and our resources have become too low to maintain the magazine any longer. We’ve discussed numerous options, cutting back here or there…but it wouldn’t be fair to anyone – – our staff, our readers, or our advertisers.

It’s a shame and it further emphasises the perception issue Linden Lab faces around being in decline, even though at worst stagnation can be argued and there are even some early signs of turnaround under new executive leadership.

I still wonder how any turnaround can generate significant momentum when dedicated people like those at Second Style can’t see the viability of keeping going. Virtual pets and Facebook integration seem a little shallow in comparison don’t you think? Even if you a person that thinks fashion is the height of vacuousness.

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