Tech -- Culture -- Humour
In the past week, Forester Research have released a paper titled ‘Consumer Engagement In Virtual Worlds’. The report was commissioned by a consortium of virtual world companies including Metaplace, Inc., Doppelganger (vSide), Gaia Interactive, Inc. (Gaia Online), IMVU, Inc., Linden Lab (Second Life), Donnerwood Media (Meez), PHD, Sony Computer Entertainment America (Home), Sulake Corporation, Oy. (Habbo Hotel), MTV Networks Inc. (Virtual MTV), Vivaty and WeeWorld.
The 19-page report covers some familiar ground around brand awareness and engaging audiences in virtual worlds and actually provides some guidance along those lines, differentiated by the types of virtual worlds (gaming worlds, structured worlds and unstructured / open worlds). Reported negatives from those initial marketing forays into virtual worlds included low numbers of users and inappropriate brand associations. Positives included the global reach, internal enthusiasm for initiatives and tapping new creative options.
The three conclusions drawn by Forester are that
The findings of the report won’t be a surprise to the commissioning consortium but it does provide a useful overview of the ROI challenges for business in virtual worlds and some broad strategies on developing effective engagement strategies.
Contrary to popular belief, there is no direct relationship between Australian and American laws. Australians are not afforded all the protections that the American people have access to by law, although in some circumstances Australian society works as though those protections existed. Americans are protected from governmental censorship by the First Amendment to their Constitution. Even though Australian law does not guarantee that governmental censorship will not occur, many Australians assume that we have that protection, and for the most part, this has been borne out in practice, if not in law. Here is a list of rights that are protected by law in Australia.
Stephen Conroy would like to see both law and enforcement of law be enacted with regards to “Internet” censorship.
Senator Conroy is a Catholic, and socially conservative. It is likely that his wishes will coincide with a minority of users of the Internet, both because the way in which the law is to be enacted is unadvisable, and due to a generalised belief in the right of all Australians to free speech, misplaced or not, especially as regards material available across the Internet.
It is not yet clear from the Senator’s statements who will be in charge of deciding the parameters surrounding the law: what material will and will not be allowed to be transmitted across the Internet, and whether “the Internet” in its entirety will be censored, or whether they are referring only to web pages available over the Internet.
According the the Wikipedia entry concerning Internet censorship, Australia is in the OpenNet Initiative (ONI)’s nominal category as of 2008; content classified “RC” or “X18+” may not be hosted within Australia, and content from outside Australia may be blacklisted.
The filtering aspect is of great concern.
There does not yet appear to be any information regarding restrictions on content provided by services other than the Web. One wonders how services such as some of the virtual environments might be restricted – except for cutting off access entirely. Banned content from virtual worlds such as Second Life cannot be separated from allowable content by a third party. Perhaps, as with the legislation in Germany and Britain, it will become the responsibility of the individual to keep child pornography and other banned content off their screens; this is the case for all online and print media in these countries. More likely, the Australian legislation will expand to encompass virtual worlds in some way, probably circumventing the whole issue by cutting off access to such worlds altogether. Much as it would be preferable to see better education of our youth regarding these topics, in preparation for becoming responsible, Internet-using adults, it seems more likely that the government will choose to to do the work for us, much as the Chinese government does for its people.
Censorship of the Web has already arrived; how far behind can the censorship of other services be? How disruptive could the censorship of virtual worlds be?
For all the men out there, and curious women, we hereby present to you the international rules of manhood.
For those young men seeking adulthood, you must abide by said rules in order to obtain your “man badge.”
1: Under no circumstances may two men share an umbrella.
2: It is OK for a man to cry ONLY under the following circumstances:
(a) When a heroic dog dies to save its master.
(b) The moment Angelina Jolie starts unbuttoning her blouse.
(c) After wrecking your boss’ car.
(d) One hour, 12 minutes, 37 seconds into “The Crying game”.
3: Any Man who brings a camera to a bachelor party may be legally killed and eaten by his buddies.
4: Unless he murdered someone in your family, you must bail a friend out of jail within 12 hours.
5: If you’ve known a guy for more than 24 hours, his sister is off limits forever unless you actually marry her.
6: Moaning about the brand of free beer in a buddy’s fridge is forbidden. However complain at will if the temperature is unsuitable.
7: No man shall ever be required to buy a birthday present for another man. In fact, even remembering your buddy’s birthday is strictly optional. At that point, you must celebrate at a strip bar of the birthday boy’s choice.
8: On a road trip, the strongest bladder determines pit stops, not the weakest.
9: When stumbling upon other guys watching a sporting event, you may ask the score of the game in progress, but you may never ask who’s playing.
10: You may flatulate in front of a woman only after you have brought her to climax. If you trap her head under the covers for the purpose of flatulent entertianment, she’s officially your girlfriend.
11: It is permissible to drink a fruity alcohol drink only when you’re sunning on a tropical beach. and it’s delivered by a topless model and only when it’s free.
12: Only in situations of moral and/or physical peril are you allowed to kick another guy in the nuts.
13: Unless you’re in prison, never fight naked.
14: Friends don’t let friends wear Speedos. Ever. Issue closed.
15: If a man’s fly is down, that’s his problem, you didn’t see anything.
16: Women who claim they “love to watch sports” must be treated as spies until they demonstrate knowledge of the game and the ability to drink as much as the other sports watchers.
17: A man in the company of a hot, suggestively dressed woman must remain sober enough to fight.
18: Never hesitate to reach for the last beer or the last slice of pizza, but not both, that’s just greedy.
19: If you compliment a guy on his six-pack, you’d better be talking about his choice of beer.
20: Never join your girlfriend or wife in discussing a friend of yours, except if she’s withholding sex pending your response.
21: Phrases that may NOT be uttered to another man while lifting weights:
(a) Yeah, Baby, Push it!
(b) C’mon, give me one more! Harder!
(c) Another set and we can hit the showers!
22: Never talk to a man in a bathroom unless you are on equal footing: i.e., both urinating, both waiting in line, etc. For all other situations, an almost imperceptible nod is all the conversation you need.
23: Never allow a telephone conversation with a woman to go on longer than you are able to have sex with her. Keep a stopwatch by the phone. Hang up if necessary.
24: The morning after you and a girl who was formerly “just a friend” have carnal, drunken monkey sex, the fact that you’re feeling weird and guilty is no reason for you not to nail each other again before the discussion about what a big mistake it was occurs.
25: It is acceptable for you to drive her car. It is not acceptable for her to drive yours.
26: Thou shalt not buy a car in the colors of brown, pink, lime green, orange or sky blue.
27: The girl who replies to the question “What do you want for Christmas?” with “If you loved me, you’d know what I want!” gets an Xbox. End of story.
28: There is no reason for guys to watch Ice Skating or Men’s Gymnastics. Ever.
WIred Magazine have written a simple overview of the booming virtual gold trade. World of Warcraft is the focus of the article – after a year or so involved with WoW I can vouch for how much work it takes to accumulate half-decent gold reserves, hence the burgeoning market in paying someone else to earn the gold for you.
Virtual goods are a fast-growing market, with World of Warcraft playing its fair share in driving demand. Non-gaming worlds like Second Life have virtual goods as the key to its economy, with just as many ingenious methods of earning money.
Thanks to Guy Kawasaki for the heads-up.
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