Archives for 2008

22 more Second Life tutorial videos

Linden Lab’s Torley Linden is a man possessed – today he’s released 22 new tutorial videos:

“Adding & divorcing a Partner – Love & separation in 2 min.
Building materials explained – Rubber? Glass? Stone? What difference do they make?
Changing the time of day – Override to see better.
Changing your login location – For your sheer convenience.
Chat bubbles – A different, cartoony way to communicate.
Cheesy red tracking beacon – It’s animated and easier to see!
Driving a vehicle – Basics of buying and riding transportation.
Finding stuff buried the ground – Popular question, practical advice.
Finding your chat logs – So you can read, archive, delete, etc.
Freezing stuff for snapshots – Supahmodel, work it!
Friends permissions – What do those icons mean?
Hiding online friend notifications – Annoying you? Turn it off.
Hiding the Search panel in the menu bar – BY POPULAR DEMAND, NEW IN 1.19.1 RC!
Hover tips – Use them to get more info.
How high can you fly? – … and what’s up there?
Increasing font size for better readability – SLize matters.
Muting jerks & objects – Don’t let the spam crap get you down.
Stretching prim sides & textures – Makes editing objects easier.
Turning off object selection glow – Remove an annoyance(followup to “Advanced attachment adjustment)!
What are particles? – Not just for *bling*! I show you.
What is a sandbox? – Great to show your new-to-SL friends.
World Map – How to use it. “See the world, they say!” ”

ABC in Second Life anniversary event on Wednesday night

ABC Island has a range of events slated to celebrate its first anniversary, which are being held Wednesday evening Australian time:

abc1strezday.jpg

I also received the following notice from ABC admin Juko Tempel:

“Following the Anniversary Party events on Wednesday night, interested ABC Friends, Admin group members and ABC Staff are invited to a discussion forum at 8:30pm AEDT Thursday 20 March, at the Amphitheatre on ABC Island.

The agenda for the meeting has one point: To raise and explore ideas for the future of ABC Island and collate those ideas to be presented to the ABC management. ”

If the comments to date on our original anniversary story are anything to go by, there seems to be some motivation to debate the future evolution of the ABC presence. So if you want some entertainment, the opportunity to have your say, or both, then check it out in-world

Telstra responds on first anniversary in Second Life

Today I was contacted by Craig Middleton, BigPond’s Group Manager, Corporate Affairs, after seeing our story on Telstra’s first anniversary in Second Life. He’s provided his list of Telstra BigPond’s achievements in Second Life:

“ACHIEVEMENTS
~~~~~~~~~~~~
* We have built and maintained a leading position as the most popular real life brand presence in SL in the world, which has continued to reach record levels in early 2008.

* Approximately 85,000 registered users through the BigPond.com registration process.

* We have continued to grow the estate creating the opportunity for the community to take up residence and have recently added a further residential island called ‘Pondune’ which will be available for rental shortly.

* We hosted an in world extension of the Samsung advertising campaign for their new mp3 player during November 2007 (also reported in B&T)

* We have moved from a limited in-world support model to a more organic model made up of volunteers from the community. The community is now monitored 24hours and there is always help at hand. Further, a User Forum was launched on March 10 providing community members the opportunity to share knowledge between themselves and other members of the BigPond and Second Life community.

* We launched SydSIM – a virtual Sydney CBD – in late 2007.”

It’s now over to you – what would you add as far as further achievements or other observations on Telstra’s first year?

A year ago on The Metaverse Journal

We provided a blow-by-blow account of the Four Corners episode on Second Life and the in-world Q&A with Four Corners reporter Ticky Fullerton.

World Stock Exchange: Anshe Chung no threat

Over the weekend, Massively ran a story on the ongoing saga with the Australian-owned World Stock Exchange in Second Life. I contacted Luke Connell (SL: LukeConnell Vandeverre) via IM in-world and asked for further clarification on the ongoing delays with the relaunch. His response was as follows:

[4:19] LukeConnell Vandeverre: Hi, no date yet but we are getting much closer :). Anshe launched her exchange ages ago and it hardly gained any traction in the market. This will be a new launch if she does it again however the market technology hasn’t changed much. I am not focused on her market at all.

If nothing else, Luke Connell is excellent at maintaining his PR line. Chung has comparatively huge financial backing and if her company decided to expand its push into virtual world finance, you’d have to think she’d have some impact on the field. Anshe Chung has been a significant investor in the World Stock Exchange previously so it’ll be interesting to see what future moves play out.

Telstra in Second Life: one year on

It’s actually just past a year since Telstra launched its Second Life presence. The reason we haven’t covered the anniversary until now is due to having a request for a comment in to Telstra on the first anniversary. There’s been no response, so I’ll reply on my observations and hopefully your comments on Telstra in Second Life.

thepond2008-2.jpg

The first theme that comes to mind is expansion – the initial eleven sims was significant but there are now sixteen in total plus the two Telstra Experience sims. Aside from geographical expansion, evolution in what’s offered on those sims has also changed, with the opening of rentals for individuals one landmark event. The SydSim virtual Sydney CBD expansion was also launched with some fanfare but is yet to be completed.

The second theme is learning – mostly on the part of Telstra. In the initial couple of weeks after its launch, The Pond sims were inundated with new and excited Australian Second Life users – the trouble was they weren’t getting any guidance. Not long after that, volunteer and paid staff started giving support in-world and that support is still pretty much in place. Another key learning was around what an effective social space was. The Pond sims have numerous activities and spaces – clubs, pubs, sport activities and sandboxes. And what’s the most popular? A bunch of wooden boxes out the front of the Billabong Bar. There’s nothing fancy – just the boxes to sit on and a campfire. And no matter what time of day or night it is, you’ll usually find a handful of people there chatting whilst the nearby club is deserted.

thepond2008.jpg

There’s no doubt Telstra have succeeded in Second Life – their traffic is considered one of the best for a corporate presence. They’ve been responsive to feedback and have had the resources to implement changes where needed. Whether they’ve succeeded in engaging the wider Second Life community is something to be judged by you. If you’re a regular Pond frequenter, what is it that keeps you coming back?

The Watch – virtual worlds in the news

Note: Philip Rosedale stepping down from the CEO position at Linden Lab is a dominant story in the news at present, which we’ve covered here.

1. BBC News – Virtual world for virtually Irish. “The world likes to drown the shamrock at this time of year, and for the first time plastic paddies can really get in on the act. Tourism Ireland is hosting a virtual St Patrick’s Day parade on Sunday in the internet world of Second Life (SL).”

2. Al Bawaba – eGames Targets Tourism & Education. “With e-Learning on the rise, the search is still very much on for the most effective way of delivering online courses, and encouraging interaction between participants at a distance. Second Life (www.secondlife.com), is the newest, hottest thing in the online teaching world suggests David Wortley, Director, Serious Games Institute, Coventry University and presenter at Knowledge Oasis Muscat’s (KOM) annual eGames Conference (31 March – 1 April, Muscat Hall, KOM). Wortley will deliver two presentations at the eGames Conference that will consider the opportunities offered by Second Life to education, tourism, heritage and culture.”

3. The Daily Telegraph (UK) – Virtual vogue: Second Life wardrobes. “Who pays real money for unreal clothes? Enough people to make digital dressing-up big business. But is virtual fashion just another teenage craze or is it the end of clothes shopping as we know it?”

4. The Times Online (UK) – Has the internet killed jobs fairs? “THE recruitment fair seems to have gone the way of the dodo, the zeppelin and the space hopper. Its moment seems to have passed. Caroline Weeks, head of delivery recruitment at BT Global Services, rather misses the old recruitment fairs where companies used their collective power to lure candidates to meet them face-to-face.”

5. Science Daily – Real And Virtual Pendulums Swing As One In Mixed Reality State. “Using a virtual pendulum and its real-world counterpart, scientists at the University of Illinois have created the first mixed reality state in a physical system. Through bidirectional instantaneous coupling, each pendulum “sensed” the other, their motions became correlated, and the two began swinging as one.”

6. The Brown Daily Herald – Donahue ’11 cashes in as virtual arms dealer. “Before setting foot on Brown’s campus, Evan Donahue ’11 made thousands of dollars creating weapons to summon damned souls and create rifts in space-time fabric to suck in adversaries. The weapons systems were for the virtual world of Second Life, a popular online role-playing game. But the money – more than $20,000 – was very real.”

7. The Bangkok Post – Socializing goes big in 2008. “Enhanced collaboration and Web 2.0 tools, such as social networking, will continue to be integral components across Asian businesses in 2008, say industry analysts. Claus Mortensen, principal for emerging technology research, digital marketplace and new media at IDC, predicts that more companies in Asia will create and maintain corporate profiles on social network sites.”

8. The Huffington Post – All Politics is Virtual. “Will the next election season’s big caucus battle look like a videogame? Web strategist Michael Whitney recently revealed the contents of a Hilary Clinton campaign survey on the Huffington Post, and among the usual questions about political leanings and election contributions was this seemingly odd query: Which of the following have you visited or played online?”

9. Wired – AI-Based Virtual Child Plays in Second Life. “This is how it always begins in the movies. Some well-meaning scientist-geeks create an artificial intelligence, and set it loose to see how it learns and behaves. Next thing we know, he’s taken over the nuke launchers and threatens humanity unless someone brings him an ice cream cone. In this case, the AI was built at Rensselaer Polytechnic, and gets to play in the Second Life MMORPG.”

10. The Australian Financial Review (subscription only) – Aussies lose interest in Second Life. “Australian usage of much-hyped free virtual world Second Life has not returned to highs experienced in mid-2007, according to data released by the system’s US-based publisher Linden Lab.”

Reader poll is live

We’ve created a poll widget on The Metaverse Journal website – it’s just below our machinima of the week section.

We’re after your thoughts on what you’d like to see more of on TMJ. We’re particularly testing the idea of whether there’s interest in a TMJ podcast. If you could take the time to vote it’d be appreciated.

The ABC in Second Life: one year on

The 19th March brings up the one-year anniversary of the ABC’s launch of ABC Island. Launch night coincided with the screening of You Only Live Twice on Four Corners. Since that time, there’s been a steady stream of events, including a great number organised by the Australian community of Second Life residents who frequent the island.

abcisland2008.jpg

ABC Island’s presence is a modest one when compared to the Telstra build, but it packs a lot of variety in the area it does inhabit. The Sandbox remains the most popular area, but themed areas like Melbourne Laneways provide a lot of ongoing interest as well.

There are also rumours of further expansion via another island. I caught up with Lisa Romano (SL: Lise Robbiani), the ABC’s Project Manager, Strategic Development for its Innovation unit, who wouldn’t confirm the rumours. We also asked her to confirm the original intent of the presence in Second Life. “The ABC created a presence in Second Life to learn more about virtual worlds so that it could understand how to create and present content and build a community in this rapidly growing three-dimensional environment. One of the ABC’s core principles is to reach audiences wherever they are and to pursue opportunities for innovation, so a new platform of this kind which shows strong audience growth and interest is worth exploring,” Romano said.

So after a year of effort in Second Life, has it been worth it for the ABC? Romano certainly thinks so. “We are thrilled with the response from audiences over the past year. The response has been overwhelmingly positive, and we feel like the Island really offers a sense of Australian community based around content, creativity and innovation for both Australian and international visitors, mainly due to the dedication and enthusiasm of the ABC Friends Group.”

That same ABC Friends Group (of which I’m a minimally contributing member) is organising some anniversary events this week. There’ll be plenty of information in-world or watch this space for details.

What are your thoughts on ABC Island’s first year? Has it been a success? How do you see it evolving in the coming year?

Linden Lab’s CEO steps aside

According to a Reuters story, Philip Rosedale (SL: Philip Linden) is standing down from his role as Linden Lab CEO. From what I can see it’s a Bill Gates-like decision of getting away from the day-to-day burdens of running a company to focus on wider issues.

If anything, this is likely to help the company and the initial response seems to be positive. I can’t see any fundamental shift in Linden Lab’s approach beyond getting some more discipline in its business operations. If the new CEO can achieve that discipline whilst maintaining Linden Lab’s relatively good transparency, there may be promising times ahead.

What do you think? How’s this likely to change Linden Lab and Second Life?

Other coverage:

Massively

GigaOM

Second Life Herald

Terra Nova

Virtual Worlds News

Sydney Morning Herald

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