Archives for 2010

1. Rochester Post-Bulletin (USA) – Mayo Clinic expands in the virtual world. “Mayo Clinic has opened a new, virtual bookstore in the imaginary world called Second Life, one of many online realms that increasingly are taking on real-life importance. Mayo first opened a Second Life Gonda Building in December 2009. But now you can walk into the Mayo bookstore by signing onto secondlife.com and naming an avatar — an online caricature of yourself. It’s sort of like an avatar from the popular movie of the same name. With an avatar, you become part of the the virtual world. “Virtual Worlds hold great opportunities to grow Mayo Clinic offerings and reach out and interact with patients and non-patients in new ways, regardless of geography and in real time,” says a poster placed on an easel outside the Second Life Gonda Building.”

2. Gamasutra (USA) – US Buyer Completes Purchase Of Realtime Worlds’ MyWorld. “An anonymous US buyer has completed the purchase of Project MyWorld, the 3D virtual world platform in development by recently collapsed studio, Realtime Worlds, according to a report by Develop. However, it is still not understood whether the buyer has purchased just the MyWorld IP and game build, or will be taking on the remaining staff on the project in order to form a new spin-off studio. The news comes a fortnight after it was announced that Realtime had hired back 23 developers who had previously been laid off days before the company went into administration.”

3. Memeburn (USA) – Immersive journalism uses virtual gaming platforms to tell stories. “Ernest Wilson, the dean of the University of Southern California Annenberg School of Communications and Journalism, put it like this: “What if, after receiving the home and garden section in the morning, the reader could walk right into the section and visit a garden?” This bucolic vision reflects one potential scenario for what we at the Annenberg school are calling “immersive journalism,” a new genre that utilises gaming platforms and virtual environments to convey news, documentary and non-fiction stories.”

4. io9 (USA) – Scenes from a 3-D, augmented reality metropolis. “Keiichi Matsuda creates incredible short films that depict an augmented reality city where synthetic information clouds are grafted onto brick’n’mortar material spaces. Here are two of his futureshock videos. Matsuda created this first 3D video, “Augmented (hyper)Reality: Augmented City,” for his final year at the Bartlett School of Architecture in London.”

5. Canada.com (Canada) – Children wield outsized economic clout. “At age nine, the sandy-haired boy from Markham, Ont., is already a savvy shopper of electronics. When his mother told him the Nintendo DSi game he wanted was too expensive, he pursued a new strategy. He told family and friends to forgo birthday and Christmas presents and buy him gift cards to put toward the new device. Now he saves for the accompanying games – most recently Super Mario Galaxy 2. Next on his wish list: the iPod Touch. “My aunt has one and lets me play with it when she visits,” he says. Jackie Macdonald-Bartkiw, Andrew’s mom, figures that by Christmastime, he will be lobbying for more gift cards to buy his own touch technology. “I’m amazed at his patience . . . and persistence.”

6. Reuters (Canada) – Gameworld: Tween players impacting online game development. “A booming market of tweens is changing the landscape of online games.
This audience of boys and girls aged 8 to 11 has game publishers launching new games like Disney Online’s “World of Cars Online” and Sony Online Entertainment’s “Star Wars: Clone Wars Adventures.” As these tweens grow older, they are also fueling the success of established online games like Blizzard Entertainment’s “World of Warcraft” and Zynga’s “Farmville.” In 2007, when children’s marketing research firm KidSay asked boys what virtual worlds or online games they had visited in the past two weeks, 35 percent of boys aged 8 to 11 replied “none.”

7. Philadelphia Inquirer (USA) – Online support for significant others of military personnel overseas. “he first thing Tatiana Simpson did after her boyfriend proposed to her in a phone call from Iraq was to log on to Facebook. “Right after it happened, I posted. I had to tell them,” Simpson, 17, of Sewell, said of her social-networking friends. Simpson says the Facebook page Army Girlfriends: For All the Girls Waiting Back Home is her favorite among the forums she uses to connect with others who are dating members of the military. Simpson, who doesn’t know anyone locally who is dating a service member, relies on the site for advice. “The girls on Facebook are so easy to talk to, because you’re going through the same thing they’re going through,” she said. Like others, she has found support on Facebook from those who share her situation – the strain of having a boyfriend in the military, and often in a war zone. First-time deployments can unleash emotions and questions that are addressed in more than 1,000 Facebook forums. The military provides support groups, which helps, but most are limited to spouses and families of service members.”

8. CNN (USA) – Who says video games aren’t art? “According to Merriam-Webster, the word “art” can be defined as “the conscious use of skill and creative imagination, especially in the production of aesthetic objects.” The Oxford Dictionary says art is “the expression or application of creative skill and imagination, typically in visual form such as painting or sculpture, producing works to be appreciated primarily for their beauty or emotional power.” So why do so many critics — most notably Roger Ebert earlier this year — still assert that video games, the best of which rank among today’s most visually arresting and touching experiences, don’t fit these definitions? (To be fair, Ebert later amended his comments, saying, “I should not have written that entry without being more familiar with the actual experience of video games.”

9. The Next Web (Dubai) – Beladcom to build a Virtual Planet in Entropia Universe for Arabs. “Jordanian game development firm Beladcom signed a deal with Swedish software company MindArk to create an online virtual world with content specifically tailored toward Arab audiences. Beladcom will be building a virtual planet within MindArk’s Entropia Universe, which is a highly advanced 3D online virtual universe, to create a virtual gaming environment with high quality entertainment, social networking, and work simulation and learning tools.”

10. VentureBeat (USA) – LOLapps thrives as under-the-radar Facebook social game maker. “You probably haven’t heard of LOLapps, the maker of social games on Facebook. But the company has quietly become one of the leaders of the pack among hot social game companies that are still independent. The San Francisco company has more than 100 million users. But almost nobody has kept track of that. On AppData, which measures Facebook traffic, LOLapps is listed as having about 10 million monthly active users, which doesn’t even put it the top-10 developer list. But if you consider the 100 million number, only Zynga and CrowdStar are in the same ballpark. The undercounting happens for a simple reason. The company’s two top apps, Gift Creator and Quiz Creator, have many more users than are shown in the official stats. That’s because users create their own quizzes and gifts with those apps, and are then counted as the developers of apps; LOLapps doesn’t get credited or recognized when its users create apps that spread virally on Facebook. In that sense, LOLapps is a lot like CrowdStar, another leading Facebook social game company whose quiz games don’t get counted much.”

1. VentureBeat (USA) – Intel and Nokia launch joint research on mobile 3D virtual worlds. “Smartphones have barely entered the 3D age, but Nokia and Intel are already racing ahead to do research on enabling 3D virtual worlds on mobile computing platforms. The two companies are announcing today a research center (pictured below) at the University of Oulu in Oulu, Finland, that will work on the technology required to make the mobile 3D virtual world possible.”

2. CNET (USA) – Virtual farm games absorb real money, real lives. “Last century’s cash crops included tobacco, cotton, and sugar cane. Now we have magic cauliflower and super berries, too–and even though they can’t be sold at market, some people still toil from dawn to dusk cultivating them. People spend not just real time but also real money growing these crops in virtual farming games that combine the allure of both games and social networking in what is usually a cute and deceptively simple package. They can be addictive: many users come back at least once a day to micromanage their farms and deal with other users’ requests. On average, the users of these types of games are spending anywhere from a few minutes a game to the greater part of an hour. Indeed, one individual who CNET spoke with said that it’s all she does between waking up and going to bed–and that’s every every day of the week.”

3. Huffington Post (USA) – Getting Physical in a Virtual World. “We’ve been talking about the ability to bring physical objects into the virtual (internet) world for quite a while now. Discussions have ranged from simply tagging physical objects and allowing humans to then attach metadata (something similar to what StickyBits does), to allowing objects the ability to be automatically tracked and to subconsciously attach and transmit metadata based on usage, location etc. There has been some speculation around Facebook’s dive (possibly called ‘Presence’) into this largely untamed world especially with reports of tests done during its F8 conference. As a marketer and a part-time anthropologist, I want to bring a cultural perspective into understanding what it might take for this marriage between the physical and virtual worlds to become a reality in our everyday lives.”

4. MediaPost (USA) – Virtual Goods Worth More than Real News: Curmudgeon. “I usually try to avoid making any statement involving the words “society,” “values,” or “priorities” — nouns which are all so vague as to be almost meaningless. I also usually don’t see any point in judging what other people do with their time or money, as long as they accord me the same indifference. But a recent realization has prompted me to (oh no, here it comes) question society’s values and priorities. Basically, it dawned on me that Americans will soon be spending more money on imaginary objects than the news. In fact, they already do. According to various estimates and forecasts, Americans spent $500 million on virtual goods in 2008, rising to $1 billion in 2009 and $1.6 billion this year. Fueled by the rise of social games like Farmville and Mafia Wars (and virtual worlds like Second Life, where sales continue to grow) U.S. spending on virtual goods may jump to $5 billion by 2014.”

5. American Medical News (USA) – Med students open to learning via new media. “Having been raised in an age of ubiquitous technology, medical students are game to using new media and virtual reality as part of their education, according to a new survey. However, students’ varied opinions about what games they would like to use, and the unresolved question of whether they would be effective, are barriers to overcome before medical schools add video games to the curriculum. Ninety percent of the 217 participants in the study — medical students at the University of Wisconsin School of Medicine and Public Health and the University of Michigan Medical School — said they would be inclined to use new media technologies if they helped to develop skills in patient interactions. Meanwhile, 98% said they think education should make better use of new media, according to the study, published online June 24 in BioMed Central.”

6. San Francisco Business Times (USA) – Fate Fickle In Second Life Too. “arely three years ago, the virtual world Second Life was all the rage, with exploding traffic numbers, eager investors, tons of news coverage and lots of interest from big corporations looking for ways to make money in the immersive online social world.
Today, the roughly 250-person San Francisco company that operates Second Life, Linden Lab, is getting a different kind of attention following a 30 percent layoff – some 90 people out of 300 – in June, the resignation of former CEO Mark Kingdon a few weeks later, and a current report from private shares trading company SharesPost showing that Linden Lab’s value plunged by 21.4 percent – or $100 million – in just the last five months. What went wrong, and how dire is the situation?”

7. The Guardian (UK) – It’s dodgems on the streets with everyone gazing at mobile devices. “I don’t walk down the street any more: these days I swerve, bob and veer my way past most of the other people occupying it. Why don’t they look where they’re going? Or is it just me? A current TV ad imagines how funny it would be if car-driving behaviour were adopted by pedestrians. Sorry, bright adperson, but your fantasy is no fantasy: I already experience pavement rage, because traversing it has become a species of dodgems. The street has become an extension of the living-room, used for so much more than walking – lighting up, for example. Smokers, ejected from public buildings, labour under the delusion that outdoors is a giant extractor hood, discharging smells directly into the heavens. They niftily forget that minor natural element known as wind, which can blow with such precision that, without swift evasive action, we passersby can feel like those notorious beagles compelled to puff smoke not of our own producing.”

8. Financial Post (Canada) – Tweens & Technology: The tiny power shoppers. “Meet Andrew. At age nine, the sandy-haired boy from Markham, Ont., is already a savvy shopper of electronics. When his mother told him the Nintendo DSi game he wanted was too expensive, he pursued a new strategy. He told family and friends to forgo birthday and Christmas presents and buy him gift cards to put toward the new device. Now he saves for the accompanying games — most recently Super Mario Galaxy 2. Next on his wish list: the iPod Touch. “My aunt has one and let’s me play with it when she visits,” he says. Jackie Macdonald-Bartkiw, Andrew’s mom, figures that by Christmastime, he will be lobbying for more gift cards to buy his own touch technology. “I’m amazed at his patience … and persistence.”

9. Big Think (USA) – Can Hollywood Redesign Humanity. “Most people do not come to Hollywood for deep conversation, but as we explained with respect to “serious games,” the entertainment universe is producing an impressive array of products that can educate youth to think more constructively about real-world problems through experimenting with solutions in online environments. There is also a new breed of film-makers who are advancing the cause of techno-optimism in ways that contradict the dystopian visions of robots taking over the earth. When we convened a salon of film-makers, online game designers, branding executives, and media personalities to discuss this construction of ever more immersive realities, they provided not only deep conversation, but also a sophisticated and controversial view of how Hollywood has moved beyond vanity and celebrity worship towards “world-building” that can inspire progressive behavioral change.”

10. Computerworld (USA) – Rocker raises money for first album in Second Life. “Keiko Takamura, a San Francisco indie rocker, raised some of the money to record her album and built a following by playing concerts in Second Life. She uses a broad array of other social media to find listeners and sell her music. Keiko and other indie musicians are worth watching by businesspeople as well as music fans. The music business model has been turned upside down by the Internet, and indie musicians are leaders at using the net to build new ways of finding customers. Their techniques are often applicable to traditional business.”