On the 23 January 2007, Woolworths (Safeway) will be donating its entire supermarket’s profits for the day to the drought relief. The funds will primarily be used by the CWA for immediate support for rural families with the remainder to help fund research into sustainable farming practices. This is expected to be in excess of $3 million dollars.

So if you do your normal shopping on the 23 January you will helping farming families who are current doing it tough.

Please pass this on to as many people as possible.

This video made by an SL user provides for some excellent parody of the benefits of using SL. Well worth a look but be warned it does contain potentially offensive content, so not work or child safe.

Addiction is a word that’s riddled with stereotypes and varied meanings. When saying the word to someone, usual associations they’ll make will include alcohol, drugs, tobacco, gambling, sex and so on. For the sake of this discussion, addiction occurs when an activity affects an individual’s ability to function effectively in their day-to-day life. Based on that definition I’ll make two claims:

1. Second Life will cause addiction

2. Second Life will help ameliorate addiction

On the downside, it will be fairly obvious to any regular SL user that there are people in-world who have made SL the focus of their existence. They literally live it. And in some cases this will come at the expense of employment, family, friends, sunlight or pretty much anything that person may have held dear. I emphasise some cases. There is a much larger population of people passionate about SL and that’s actually essential for the ongoing success of it all. What I’m getting at is that SL, like pretty much any pursuit in life, will take its toll on some people. All that can be done about it is ensuring those people get the support they need, whether officially or through some sort of volunteer network.

On the upside, SL is already demonstrating its potential as a therapeutic agent for people with addiction or other mental health issues. We’ve mentioned the Support for Healing island before and I have no doubt ther are other great initiatives going on. At the very least, SL may provide a less harmful addiction for someone doing themselves serious damage in real life – harm minimisation is a powerful perspective in the addiction field and it could play a valuable role in-world as well.

I believe in-world counselling will become a must-have feature – the only issue will be whether it’s driven by Linden or the SL community.

Woud love to hear your comments here or on the related discussion on our forum